tag:blogger.com,1999:blog-782974414549621605.post4900209861023563199..comments2024-03-26T12:51:48.708+05:30Comments on Dr.Anil - Marketing Musings: TRAI Recent ruling, Broadcasters cry foul while Hotstar, SONY LIV, Amazon Prime and Netflix Rev Up to cash in the content streaming (OTT) platform CrazeDr. M. Anil Rameshhttp://www.blogger.com/profile/04236264669475422052noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-782974414549621605.post-8333504544616881192020-02-08T00:53:12.010+05:302020-02-08T00:53:12.010+05:30This is a very interesting concept sir.
When we s...This is a very interesting concept sir. <br />When we see the evolution of broadcast it is very astonishing. <br />In the '80s I assume DD was the only channel that telecasted all over the country. <br />In the early '90s and during our childhood we had ETV and Disney Channel which I used to watch as a kid. <br />After a while, there were more than 1000 channels that were categorized into regional, devotional, entertainment, information and so on. <br />And now Smart Tv's has made our lives very comfortable. We can anything just a click away.<br />If I have time to watch tv, I either open Netflix, Prime or Hotstar sir. I don't even open the channels. <br /> The market for broadcasting is fading away. <br />I think they must try to collaborate with one of these online platforms to keep themselves in the marketplace. Otherwise, 5 years down the line broadcasting will remain in history.Sneha Polapragadahttps://www.blogger.com/profile/18196534905729299298noreply@blogger.comtag:blogger.com,1999:blog-782974414549621605.post-23585877788653886922020-01-10T11:36:12.103+05:302020-01-10T11:36:12.103+05:30Nice Analysis and good Feedback, Shyam Garu! Nice Analysis and good Feedback, Shyam Garu! Dr.M.Anil Rameshhttps://www.blogger.com/profile/04707449365583792268noreply@blogger.comtag:blogger.com,1999:blog-782974414549621605.post-58724022440254772862020-01-10T07:19:29.192+05:302020-01-10T07:19:29.192+05:30And about the current topic (Tv / Channel viewersh...And about the current topic (Tv / Channel viewership):<br /><br /> Leaving aside the streaming comforts like personalised viewing, Any time and Anywhere viewing at damn cheap cost, i say it further alienates family members from each other...<br /><br />Family members are mere "customers" and the viewership advancements that are said to be rooted in their individual preferences is harmful...<br /><br />We are coming across Mom's / Dad's engrossed more and more in their mobiles rather than their children or family requirements... while children indulging and spoiling their studies...<br /><br />I wonder can this kind of marketing can be called as "customer" oriented or preferred by a customer...<br /><br />I feel that in order to capture customers, the business enterprises have targetted them by introducing the concept of personal viewing, Micro / Personal advertising...<br /><br />Earlier the entire family had one Tv to spoil their time, now each family member has his / her own death warrant in their hands...Each person is being spied and profiled by these hitec business mafia houses...Lot of personal information goes into their Servers and each person is hunted day in and day out...<br /><br />I don't think this kind of Marketing which tries to induce, alter and ultimately destroy customers real preferences is desirable...<br /><br />Marketing should not enact the "goose that lays gokden eggs story". Marketing has to leave the customers ability in tact to regenerate their wants, shape their own preferences rather than inducing them or hurrying them...<br /><br />It is wiser business that Marketing thrives on Family well being...run business for long time.Hemanth Kumar Yadav Temurahttps://www.blogger.com/profile/15133882447608907635noreply@blogger.comtag:blogger.com,1999:blog-782974414549621605.post-69326310822287799552020-01-09T23:50:10.280+05:302020-01-09T23:50:10.280+05:30Dear Dr Saab...!!
I think the Government of India...Dear Dr Saab...!!<br /><br />I think the Government of India is forcing a Euthenasia phase on all government / public enterprises... <br /><br />This Govt has knocked off ₹176000 crores from RBI to coushion its economic mis-adventures... This fund actually was a Bail out for Financial sector in the event of any economic and financial sector disaster... GoI is ready to knock off another ₹36000 crores...<br /><br />Four top performing petroleum giants are disposed off at great discount...<br /><br />In the name of strengthening banking sector it's merging weak banks with strong banks so that they look attractive before selling them...<br /><br />What i intend to say that it's deliberately killing the domestic / PSU enterprises to make way for favoured multinational corporations.<br /><br /> Or else how does one explain the fact that the Government which controls ALL Gs cannot compete the Private enterprises through PSUs...<br /><br /> I think the PSUs are deliberately left to die without technology upgradations...They are never given fair opportunity... TRAI is only pricing mechanism that is adopting an Ostrich approach...when Mother wants to kill her baby, nobody can save it...Hemanth Kumar Yadav Temurahttps://www.blogger.com/profile/15133882447608907635noreply@blogger.com