tag:blogger.com,1999:blog-782974414549621605.post801712697892936287..comments2024-03-26T12:51:48.708+05:30Comments on Dr.Anil - Marketing Musings: Effective segmentation and positioning - HorlicksDr. M. Anil Rameshhttp://www.blogger.com/profile/04236264669475422052noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-782974414549621605.post-9820194626607620252021-01-31T00:17:20.763+05:302021-01-31T00:17:20.763+05:30Horlicks was one of the top three drink mixes in J...Horlicks was one of the top three drink mixes in Jamaica, Milo and Ovaltine were the other two.. Anonymoushttps://www.blogger.com/profile/10950228581859990792noreply@blogger.comtag:blogger.com,1999:blog-782974414549621605.post-15302004419076641602013-11-04T17:35:18.738+05:302013-11-04T17:35:18.738+05:30As per my perception, Horlicks mainly targeted on ...As per my perception, Horlicks mainly targeted on children and toddlers in the mid 2000's with the tagline 'Taller, stronger and sharper' which led to the need for it as a basic commodity substituting just plain milk at a reasonable price with various flavours adding to its list of products and children enjoying it as a energy drink and leading the product on the top most level of its competitors! Anonymoushttps://www.blogger.com/profile/11358053206716198606noreply@blogger.com