BCCI sets the base price of Rs 33,000/- crores (4.38 Billion US Dollars) as base price for media rights - IPL 2023-2027

BCCI sets the base price of Rs 33,000/- crores (4.38 Billion US Dollars) as media rights for the next cycle of 2023-2027 editions of IPL. 

This is only the base price and the final bidding amount could be twice or even trice this amount. 

Don't be surprised if the final media rights amount touches the magical Rs 1,00,000/- crores for five years. That is a whopping 20,000/- crores for one-year media rights. 

According to "The Times newspaper" quote For the 2022 to 2025 rights cycle, The international deals will be worth UK£5.3 billion (US$7.1 billion), up 30 percent, while domestic deals bring in UK£5.1 billion (US$6.9 billion), with commercial partnerships taking the total to UK£10.5 billion (US$14.2 billion, Rs 1,00,707 crores) unquote. 

This is amazing. IPL with a limited footprint will challenge EPL, the behemoth. EPL is followed throughout the world and it had a headstart. EPL started in 1992 and IPL only in 2007. 

Even though started 15 years late, IPL has caught up. Remarkable marketing and it is astonishing to see how T20 cricket caught the imagination and pulse of the people. 

With so much money BCCI dictates the cricket world including bossing over the ICC. 

PCB (Pakistan Cricket Board) must be green with envy. They can't get a pie from this cake and rubbing salt in the wound, their players are not even allowed to play! 

But so much money can harm the sport. For example, in soccer, the clubs dominate the scene, and club owners and managers reluctantly release the star players for national duty. 

In the coming years, we can expect IPL to be long drawn out affair like the EPL. Maybe 20 teams will participate (allow one team from each major city in India) and more money will roll in!. 

Make the players play 10 tests, 20 ODI, and 30 T20I per year in a 3 or 4-month window that BCCI will allow. I am sure all boards expect PCB will happily lap this offer and make even more money. 

According to "The Times newspaper" quote For the 2022 to 2025 rights cycle, The international deals will be worth UK£5.3 billion (US$7.1 billion), up 30 percent, while domestic deals bring in UK£5.1 billion (US$6.9 billion), with commercial partnerships taking the total to UK£10.5 billion (US$14.2 billion, Rs 1,00,707 crores) unquote.

This is amazing. IPL with a limited footprint will challenge EPL, the behemoth. EPL is followed throughout the world and it had a headstart. EPL started in 1992 and IPL only in 2007.

 Even though started 15 years late, IPL has caught up. Remarkable marketing and it is astonishing to see how T20 cricket caught the imagination and pulse of the people.

It is all about money honey.

Will Smith Slaps Chris Rock at the Oscars - the fall Out!

Chris Rock gets slapped by Will Smith at the Oscars and that incident generates so much publicity that the ticket rates of Rock's upcoming live show jump by 10 times to reach 411 dollars (Rs 31,000/-).

"Any publicity is good publicity including bad publicity".  

What next? invite Will Smith to slap him again so that the ticket rates go up to 4110 dollars (Rs 3,10,000/- rupees). This is pure madness!

Thumbs Down to Livspace ad campaign - Down with stereotypes and Stereotyping

A big thumbs down for Livspace. Their latest ad is pretty dumb, to say the least.

They have Anuskha and Virat Kohli as models and what do they do? Portray Virat Kohli as the bumbling Sardarji.

Come on Livspace. It is 2022 and it is time to stop reinforcing old Stereotypes. We don't do Sardarji jokes any longer, anywhere.

And let us not forget that one of our brilliant finance ministers and two-term Prime minister was a Sardar - Man Mohan Singh. And one of our most brilliant economists was another Sardar - Montek Singh Ahluwalia. Down with stereotypes and Stereotyping! 

Brilliant TATA Punch Kaziranga series Ad campaign - Right on the Button

In contrast to what CRED did, the campaign of TATA is brilliant. 

TATA unveiled their new car "TATA Punch Kaziranga series" during IPL 2022.  

The campaign has a TATA Punch display in all the stadiums where the IPL matches are played. 

A hoarding shaped like a rhinoceros emerges from the car. 

Any batsman hitting the car or the hoarding featuring the rhinoceros directly and TATA would donate Rs 5,00,000/- to the Kaziranga National park. 

Why Kaziranga? It is the home of the famous Indian one-horned Rhinoceros.

Way to go TATA, brilliant thought process! 

Insipid CRED Charger Ad campaign - Copies Nirma Super Detergent Soap Cake advertisement

Don't know what CRED wants to achieve! They copy the iconic " Nirma Super Detergent Soap Cake advertisement" almost frame by frame. 

Old-timers like me will immediately remember the old ad and the new generation simply will not have any connection! 

Looks like an old ad recycled. Don't understand this - except maybe - imitation is the best form of flattery! 

N.B: Karisma Kapoor is no Deepika who was a clone of Lalithaji from the original Lalithaji Surf advertisement.  Kavitha Chaudhary who played Lalithaji was middle-class personalized! Karisma looks like a caricature!

Brilliant depiction of Brands that Left Russia - Amazing Creativity

 

Brilliant depiction of  Brands that Left Russia - Amazing Creativity 

Ramblings of a Restless Mind! - Social Media Manipulation

 

Ramblings of a Restless Mind! 

The biggest joke going around is, 'Social Media'. It is totally uncontrolled, un-monitored, and easily manipulated. 

Most of us pride ourselves on being smart, articulate, and freedom-minded. We think that we are practical and impartial. 

Sadly we are being manipulated and our thought processes are being shaped by an army of so-called social media experts. 

These paid mercenaries deliberately post and bombard all the social media vehicles with their own version of the story (popularly called spin in marketing, media, and in PR).

We all laugh our hearts out at Snow Tatha, snow Anna and Snow Akka trolls. Yes, Manchu Lakshmi was a target of trollers but the Troll Tsunami started after Manchu Vishnu won the MAA elections.

Are the trolls the handiwork of disgruntled another panel that had the blessings of an industry Pedda (big man)? Your guess is as good as mine. 

The sudden interest in the movie 'Kashmir Files' could also be the handiwork of a party trying to win favour with one section of society while demonizing the other. 

Till recently Chinna Jeeyar Swamy was the darling of the media. The minute he fell out of favour with the TRS, the trollers started their handiwork.

Suddenly social media is full of Chinna Jeeyar Swamy's utterances about Sammakka and Sarakka Jatara (taken from a two-year-old video). Promptly on cue, OU students start protests targeting Chinna Jeeyar Swamy. 

Don't believe in social media blindly. It is a medium after all and it can be manipulative. Maybe we need a Caveat: Take everything on social media with a pinch nay with a kilo of salt.

Sex sells and oh boy how! - Square Yards Campaign proves it!

Sex sells and oh boy how! Square Yards the house loaning firm had gone overboard with its below-the-belt campaign.

But it does not come as a surprise. 35 odd years ago the office automation company where I worked came out with a brochure titled "improve your Sec's life".

The company was quite innocent. They meant "improving the life of a secretary (sec) with its office Automation products. If anybody had any other ideas, they had a sick mind!".