June 16, 2025
KYC: Know Your Cow? A Marketing Gimmick or Moo-ving Message?
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KYC: Know Your Cow? A Marketer’s Chuckle and a Cautionary Tale This particular advertisement was sent to me by my degree classmate, Mr. Raji...
May 15, 2025
Packaging – The Silent Salesman
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In 2002, while working as a marketing faculty at Bahirdar University in Ethiopia, I found myself in a land full of opportunity and learning,...
Twitter to X: The confusing rebranding exercise!
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I’m actually quite surprised by the rebranding of Twitter as “X.” Yes, Twitter had a nice feel to it — clean, friendly, and full of energ...
When Cricket player Warner outscores Nitin the telugu Film Hero - The Curious Case of 'Robinhood' and Warner Mama
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Check out the depths to which the Telugu film industry has plunged. The much-hyped movie Robinhood, starring Nithin and Sreeleela, arrived.....
May 09, 2025
what's in a name and in the logo - Everything - Operation Sindoor!!!
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Operation Sindoor is more than a title. It’s a visual, cultural, and emotional response to a nation’s loss — and a reminder of its resilienc...
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