August 16, 2025
From Rs 5000 to Rs 50: The Wild Spectrum of Impulse Buying
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How Impulsive is Impulse? Ever wondered why you’ll happily blow up Rs 5000 on a movie night but still grumble about paying Rs 50 extra on...
August 15, 2025
Flipping the Script: The Inspiring Long Tail Lesson from Aamir Khan
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All management professionals talk about the famous 80:20 principle or the Pareto Law , where the focus is on serving the 20% of customers w...
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August 10, 2025
What a thermometer kink and bubbles in an oil bottle can teach us About product improvements and Innovation!!!
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Often, the simplest inventions come from keen observation and plain common sense. Have you ever wondered why there’s a tiny kink in the old-...
August 08, 2025
Letting Go of Legends: When Emotions Clash with Business Sense - Bajaj "Scooter", HUL "Pureit" and "Pawan Kalyan Hari Hara Veera Mallu"
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In 2005, I witnessed a press conference that still lingers in my memory. A composed Rajiv Bajaj stood before the press and announced the dis...
August 04, 2025
Can Symbols Protect a company? Reflections on Karachi Bakery and the Indian Flag
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My post on Karachi Bakery elicited an enthusiastic response, and I am grateful for the same. Karachi Bakery remains the cynosure of the publ...
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