February 23, 2026
When Words Lose Weight, Brands Collapse
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I saw an advertisement recently. “Free Fridge on AC.” Immediately, two things hit me. One, you never say Fridge in a proper headline. You sa...
February 15, 2026
Reliability: Truth in Service, Even Under Fire
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We have already discussed Responsiveness and Empathy . Today we will discuss Reliability . Reliability: Reliability can be described as t...
February 13, 2026
Sometimes Being Simple Is the Hardest Thing in the World - RATER concept - Responsiveness and Empathy explained!
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Customer Delight at Starbucks and a Neighbourhood Restaurant. Most people in marketing think that CRM and customer delight are very acad...
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February 09, 2026
When Cadbury Competes with Cadbury. Side-by-Side but head-On!!
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Even in an era of déjà vu and digital fatigue, some advertisements and campaigns can still be clutter-breakers. Today I saw the latest Cadbu...
14 comments:
December 01, 2025
Art inspires life or life inspires art - The Ashwin Uber 25 Rs for 3 Kilometres Ad
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The argume nt goes on and on, but the cause–effect relationship is not clearly known. In my view, the knife cuts both ways — that is, both a...
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