Marketing always excited me because it is the only subject in management that is live, dynamic, and happening right in front of you. It’s ...

 Our blog has just crossed the 11,00,000 readers milestone ! 🎉 What makes this moment special is the speed of the last leg. The journey fr...

  The simplest of the problems can lead to the  greatest of the innovations.  As children we used pencils a lot. The only problem or problem...

How Impulsive is Impulse? Ever wondered why you’ll happily blow up  Rs 5000 on a movie night but still grumble about paying Rs 50 extra on...

All management professionals talk about the famous 80:20 principle or the Pareto Law , where the focus is on serving the 20% of customers w...