What is killing the movie industry? OTT, high ticket rates, and movie makers' greed. OTT has become omnipresent, and for the cost of a single movie watched in a theatre one can buy the annual subscriptions of all the major OTT platforms.
Then it is the greed of the movie makers. They are not allowing the movie to become popular. They exhibit movies only for a week or two before pulling the plug. People like me simply wait. So our release date is two weeks after the regular theatrical release. Check out Devara. It is coming to OTT within a month. Except for die-hard fans of Junior NTR, everyone will watch it on OTT at home in total comfort.
And OTT has huge advantages. There is no dissonance, as we don't pay for the movie. We can
1) Watch it
2) Watch it in parts.
3) Watch, stop, and continue.
4) Watch partially.
5) Watch only the punch scenes and fights.
6) Watch comedy scenes.
7) Skip songs
8) Watch it many times.
9) Pause
10) Take calls and work on a laptop.
And right now, OTT streaming rights for movies are bought at a premium, so many producers are queuing up to show their movies at very short notice. This results in many movies crashing onto OTT. It is like a tsunami of movies. For example, nearly 10–14 good movies have landed this week on OTT.
For a working professional, it is difficult to watch more than a movie per day. At best we can watch 7-8 movies a week. This results in watching fatigue, and many movies don't get good viewership even on OTT, an almost free-to-watch platform.
Resultantly, only the best movies and the movies with a buzz get seen, and others disappear in the quick sands of time. Such a pity!!