The modern world is cut throat and only the fittest of the fittest survive. Companies resort to any trick of the trade to achieve eyeballs ...

Today we will be discussing about the best marketing videos that a marketing professional should be seeing. The one set of videos that I wou...

It is fashionable to talk about private sector as paragons of virtue and public sectors as the slow coaches dragging the economy backward. B...

Thou shall make the customer feel elated and important: In the modern marketing era the customer is a king and he is a fickle king. He flir...

The author himself, most of the practitioners of management and the young aspiring enthusiasts have been weaned on a stable diet of the prin...