July 27, 2014
Examples of Positioning and Repositioning - Johnson and Johnson, Vespa Scooter, Marlboro and Debeers (Part 1)
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The last post we had discussed Positioning. Let us see some examples: 1) Johnson and Johnson baby shampoo ( Differential Positi...
4 comments:
Positioning, TOM, Unaided Recall and Aided Recall Concepts
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Positioning according to Al Ries and Jack Trout is the space that the brand occupies in the mind of the customer. Oh yes the pro...
July 26, 2014
11th article published in HANS INDIA today (26th July 2014). It is an article titled "Brand Names and their origins"
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11th article published in HANS INDIA today (26th July 2014). It is an article titled "Brand Names and their origins"
July 19, 2014
10th article published in HANS INDIA - "New Products from the Cola giants that failed to make a cut"
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10th article published in HANS INDIA today (19th July 2014). It is an article about "New Products from the Cola giants that faile...
July 12, 2014
9th Article in HANS INDIA (12th July 2014). It is about 'Colours in Marketing'
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9th Article in HANS INDIA (12th July 2014). It is about 'Colours in Marketing'
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