August 21, 2019
exciting new times for tracking TV viewership
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For a long time, TV viewership details were a lot of hocus pocus. It was imagination and conjecture. However, technology and cutting ...
April 27, 2019
What's in a name - Everything - REMINERO - Purified Bottled Water from HPCL
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What’s in a name, everything in marketing, especially brand names. They are the living persona of the products. We swear by them (the ...
1 comment:
April 03, 2019
3M, KFC and HIL, what is in the name - Everything
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A key element of Marketing is observation. Why did Minnesota Mining and Manufacturing company become 3M and why did Kentucky Fried C...
July 22, 2018
Jyothi Bhavani - Gunfoundry - Bottom of the Pyramid - Sindhi Colony - Wheel of retailing - Common sense is not common!
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Was at Jyothi Bhavani yesterday. It is a small Bandi at Gunfoundry, Abids, Hyderabad. On Friday I was explaining the concept of bottom ...
2 comments:
June 21, 2018
Boring FIFA World Cup Matches - Food for thought - Is the world's most beautiful game doing enough to attract viewers interest!
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And you thought that world was a fair place - People shouting from the tops of roofs wishing so should understand that fairplay and m...
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