August 22, 2020
Owners acting as Celebrity endorsers for their own companies – Smart or Over Smart!
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Most students of marketing remember what their teachers and advertising books have ingrained - "half the money I spend on advertisi...
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March 26, 2020
Saddam Hussein Vs Hyper Aadi, storm in a tea-cup or indication of a bigger Malaise?
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Saddam Hussein and Hyper Aadi Before readers conclude that this is about politics, let me clarify. It is about two comedians who ar...
March 24, 2020
Great Creativity, Out of box thinking, responding to crisis!
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Being simple is the toughest thing in the world. Very often a lot is spent and little is achieved. Always Cite th...
March 14, 2020
Oh God Save Us - The Marketers are Coming!
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Corona Virus is ruling the world and it is T.O.M (Top of the Mind) in everyone's conversation. People are flexing their regional,...
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