Picture Courtesy Pixabay.com In 1987, I was a Sales Executive for a company that marketed electronic typewriters, sold in 14-inch and 17-i...

Planned obsolescence is a widely discussed strategy in which companies deliberately design products with a limited lifespan. Over time, thes...

  Marketing is a field full of nonstop action. It’s a dog-eat-dog business, where one needs to be on one's toes 24/7, 365 days a year. I...

Marketing is a strange field. Normal logic does not hold water.  For example, 500 ml or 500 grams of milk costs 31 rupees @ 6.2 paisa per gr...

R age baiting is a manipulative online tactic that intentionally provokes anger or outrage to increase engagement. It's often used to in...