June 02, 2010

Public policy on Marketing (Part 6)

11. Give correct information when asked: Surveys are frequently conducted by the companies and in these surveys they solicit information from the consumers. It is very important that the consumers take these surveys seriously and give correct and factual information. Surveys are one method of improving products and services and the fruits of research will be passed on to the customer in the form of better products and may be lower prices.

12. The right to choose and to information: The consumers have a right to choose and they should exercise this right. They should shop around compare the different products that are available and only then decide. And consumers have a right to information and they should demand that the company marketing the product furnish them with full information before they make a decision.

13. The right not to buy: Consumers should be aware that buying the product is voluntary and there is no force. They should exercise this right and not buy if they are not totally satisfied with the product.

14. Right to redress: Inevitably when the product are bought and used there will be some dissatisfaction. There should be a clear cut path or process of redressal of complaints. Consumers should not take anything lying down. They should be vigilant and should strongly opinion their protest about bad products or service.

15. Right to safety: Consumers have a right to safety and this they should ensure by making the companies know that they value safety very highly. Once the companies know that safety is high in priority safe products will be marketed.

16. Remember that products are to be used before complaint that they are not working: This is a very important point. There have been cases where the consumers have complained that the product was not working. When checked it was found out that the consumers have not plugged the machine into the electrical supply!

17. Use the product to the full life cycle: Consumers should use the product till it is fully exhausted. They should not fall into the company's trap of frequently trying to upgrade their products.

18. Recycle the products: World is rapidly getting degraded and polluted. Consumers should be vigilant not to spoil it any further. They should try to recycle products as much as possible especially paper and plastic.

19. Read the instructions carefully: Consumers have to read the instructions that are given in the instruction manual carefully before using the product. Reading the instruction will see to that they can use the product correctly and to the full extent. Also in many cases warranty or guarantee is invalidated as the product was not used as specified.

20. Demand and keep the bill: Consumers have demand for a bill as taking the bill will ensure that the VAT (value Added Tax) paid by them will reach the government. If the consumers don’t take the bill the VAT that is being collected will not reach to the government. Also the bill is a legal entity and it will ensure justice in case of faulty product or any other claim that has to be settled legally.

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