Way out for Telugu Film Industry

So how does telugu film industry get out of the rut that it finds itself. Some of the following suggestions could really help.

1.       Get all the registered names for the new films fed into a data base. This way the exploitation of small film makers of the big film makers just before the release of the movie with the same name can be stopped.

2.       Have professionalism in the Telugu film industry. Let the film industry operate in the same way as a corporate would with clear cut roles, responsibilities, goals, and risk assessment ability. There is a need for transparency in all aspects of film making

3.       There is a need for new faces, new thinking and new actors, actresses and Directors to enter into film industry. Many more young directors like Sekhar Kammala should be encouraged.

4.       At the same time the dynastic attitude in film making has to be severely discouraged. The trend which stated with actors has now spread to actresses, directors, music directors. This in breeding has made Telugu film industry very stale. For example the only non filmi dynastic Telugu film hero to emerge in the last ten years has been Ravi Teja. All the others have to thank their filmi connections for their popularity.

5.       Movie making at best is a business that is associated with glamour. The producers and directors have to answer that question. Make movies that can justify the huge budgets,. It is better to make movies with a tight story, apt screen play and well planned shooting plan and tight editing and clever promotion can lead to more movies breasting the tape at the box office.

6.       The directors, actors and others involved in film making should learn to introspect themselves frankly and not live in a make believe world of their own. Yes it is difficult to be real in a make belief world but Hollywood has shown how to be grounded in the realities of life. Even today in USA it is the production studios that rule the raost and not the actors and directors like in India.

7.       The heroes have a lot of responsibility. Now a days a major heroes do one film in three years. This chokes the distribution line as adequate numbers of movies are not being released. Modern heroes have to take the lead from yesteryear heroes like Krishna, NTR, ANR and Shoban Babu.

8.       The fan associations also need to learn to behave in a better way. They should form fan associations only to express their sense of solidarity to their hero. If it is possible they should attempt some social work and not be destructive in their activities.

9.       The film industry should learn to archive their best work and try to learn from their mistakes. They should also learn lessons of creativity from their colleagues from the Tamil and the Malayalam film industries.

10.   Finally telugu film industry has to remember that it is the flag bearer of a rich tradition of film making. If one talks of the greatest mythological movies in India one can’t look beyond Telugu film industry. This is the same film industry that gave us the image of Ram and Krishna in the form of photos of N. T. Rama Rao.