SBI (State Bank of India) Debit card: An advertisement that stands
out. It is a simple, no frills advertisement. A man walks out of an ATM and the
Debit card (animated) says “why is that you use me only for drawing cash. Why
don’t you use me for making purchases, online payment and for shopping?” I
would say a brilliant advertisement. Many of us are still very scared of the
Debit/Credit cards and use them very sparingly. We use it only to draw cash. In
other words instead of drawing money from a bank’s teller we draw money from
the ATM.
Research has shown that people
spend less money if they have to count out cash and pay. And having cash also
inhibits impulse purchases. As the bank that has the maximum number of
credit/debit cards it makes sense for SBI to go in for such a campaign. Using
the credit/debit card increase the spending. SBI makes money. It can collect money
from the vendors where the cards where used. SBI makes money. It is easier to
pay by card and if one pays by card again SBI gains. SBI is the biggest bank in
India and that means more money in circulation. SBI would literally laugh it way
to the bank – its own bank!
watch the advertisement at http://www.youtube.com/watch?v=SHy3U-vSY1k
Reliance mobile: India is one country where pre-paid connections in
mobiles outstrip the post-paid connections by a huge margin. Prepaid is almost 4
times the size of post-paid. Pre-paid has many advantages. The customers can
use it as much as they want and then they can control the usage. For example a
customer can say ‘Rs 300/- is my monthly target’ and take a pre-paid service, Once the Rs 300/- is exhausted
he becomes cautious and uses the mobile only as a incoming call answering
service.
Most companies make money on customers
who use the service more frequently and pay more. Now a days lots of service
are being used MMS, SMS, Internet, Incoming, outgoing, roaming etc. Reliance
has come out with an interesting package. It is the Prepaid of the post paid called unlimited post paid plan- That is unlimited usage and of any
service for only Rs 1299/- per month.
The advertisement too is
brilliant. It talks of a boyfriend/husband who tries in vain to increase the
post-paid mobile bill of his wife/girlfriend. He uses all the services and that
to very liberally. To his surprise and to the delight of his wife/girlfriend
the bill is only Rs1300/-. ‘No it is Rs1299/’- says the smiling lady ramming in
the psychological aspect of a sub 1300 rupees bull.
watch the advertisement at http://www.youtube.com/watch?v=DtSHw2fwcmM
Similarly Reliance has come out
with a concept of a one family plan called all share plan. One family plan is a plan where the entire
family can take a plan and share the expenses. An interesting concept I would
say. This is rammed in by the advertisement where the daughter explains to her
brother that he is not part of the plan as he is not their parents’ real son.
She goes on to explain that he
was found on the steps of a temple. The crestfallen boy tries to slink away to
his room. His sister then explains to him that the entire thing was a joke and that
that he too is part of the family and he would be part of the family pack
service from Reliance mobile.
Reliance does have many interesting plans but the dismal customer service is the weakest link of an otherwise strong package.
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