Dr. Anil - Marketing Musings - Reflections on marketing, branding, and beyond: 6th Article published in HANS INDIA - 'A case of effective Segmentation'

Dr. Anil - Marketing Musings - Reflections on marketing, branding, and beyond

June 21, 2014

6th Article published in HANS INDIA - 'A case of effective Segmentation'

6th Article in Hans India. It is about a product we have have grown up with 'Horlicks'. How Horlicks segments. It is the old principle of divide and rule!

Dr. M. Anil Ramesh at 8:00 AM

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Dr. M. Anil Ramesh: Hyderabad, TELANGANA, India; Dr.M. Anil Ramesh is an M.B.A, PhD from Osmania University, (overall 7th rank, 1st In Marketing stream), Hyderabad, India. Presently Dr.M.Anil Ramesh is working as Professor at ICBM-School of Business Excellence, located at Hyderabad, Telangana State, Dr.M.Anil Ramesh has 36 years of experience both in Industry and in Academics. Widely read and traveled Dr.M.Anil Ramesh is a Management expert who appeared on many TV talks and shows. Dr.M.Anil Ramesh also writes a popular column in a popular English Daily Newspaper - HANS India. The views expressed by the author in this blog are his own and do not necessarily represent the views of the institute where he works. All Trademarks,brands, logos, pictures, videos used are the property of their respective owners and are used for illustrative purpose only.

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