Taken from my WhatsApp post
21/03/19, 10:06 pm - Dr. M. Anil Ramesh.:
Common sense is not common. The
latest campaign by Bata "Surprisingly Bata' leaves me baffled. What is
Bata thinking about? Yes, the shoe range is trendy but why is ‘Bata itself getting surprised?’. It is
a tacit admission that is an old, stiff upper lip and not happening brand. This is quite perplexing. For a brand that
many generations swear, this is a big let-down. Come on Bata wake up!
Snigdha: good evening
sir! It’s been ages since I purchased Bata shoes. I don’t think my parents
are likely to purchase Bata shoes anymore. I think the company has reached the dog
stage in the BCG matrix.
Dr. M. Anil Ramesh.: Bata is
still known for its quality and very durable hush puppies range.
Snigdha: yes sir! the
material is very durable. But I was never a fan of the design part sir. I feel
like they’re old school type 😁
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