Volvo's New ad - The world's safest Car - No longer the USP? - Compares itself with a Smart Phone

07-04-2022

Don't know what to make of the new Volvo ad "Just like your phone only bigger". 

For a car that is synonymous with safety is Volvo moving away from its core values and USP?

The world's safest car and the TOM (Top Of the Mind) brand was Volvo. So "just like your phone only bigger" makes no sense. 

Is Volvo comparing Oranges with Apples, Oops Eatable Apples and not Apple computers.