I would say a wonderful innovation. Many like me feel that Rs 200/- for a movie is too much of a cost. This innovation would bring people back to the big screen.
Right now available only in Kanpur, Lucknow, Ludhiana. Kolkata, Gauhati, Pune, and Ahmedabad.
How does it work? You pay in advance. Most people will buy 2 tickets at least. That is Rs 1200/-. Weekdays only. So no problem with footfalls on Friday, Saturday, and Sunday.
Most will not be able to watch 10 movies in a month. So they will watch maybe 5 or 6. So that would be Rs 100/- per movie. The concept is akin to loss leader pricing.
The crowds will be more and money can be made on food and soft drink sales. If the crowds come in WOMBAT might trigger more people to come in on Saturdays and Sundays.
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