Throw back advertising at its best - Red Label Tea.

What a lovely ad. It warms the heart. It is a "throwback ad". 

It is a yearning to go back to the age that we are forgetting.  An age where we interacted in person and with a heart.  Now we interact with heart symbols but with no heart. 

The takeaway - Red label is cleverly juxtapositioning itself as the ideal companion when we are "gorging" on social media.

In spite of what the ad says, the message is, "I am an add on, and enjoy me when you are on social media or with friends". A very clever ad indeed.