What a wonderful advertisement. It is IPL time and Cred UPI is cashing in (pun unintended). UPI payments have become omnipresent, and the brand has become generic. Cred wants to break the clutter. It wants us to think, "UPI means CRED, and CRED means UPI.".
The clutter-breaking advertisement using Leander Paes was brilliant in itself. Leander Paes, a winner of 18 grand slam titles, flounders when asked to kill mosquitoes with a mosquito bat in a restaurant. Hapless, he turns to CRED UPI for better discounts and better service.
The latest advertisement for CRED, pardon the pun, is a blockbuster. It features a shy Rajamouli, the ace director, pitted against Davis Warner, the star Australian cricketer.
Brash and aggressive David Warner became a darling with the Telugus during his stay with SRH. He loved Hyderabad, and boy, oh boy, Hyderabad loved him back. He was christened Warner Miya.
Warner loved Telugu movies and performed spoofs of many Telugu movie scenes and songs on his TikTok handle. Warner's wife and daughter, too, became part of his goofy spoofs. Warner loved Telugu movies, period.
Warner was one of the reasons why the signature move of Allu Arjun became one of the most popular ways to celebrate in cricket, especially in T2O and ODI cricket. Thus, it was a coup of sorts when CRED roped in David Warner and pitted him against Rajmouli.
The rib-tickling advertisement is worth watching again and again. To get a discount on his non-CRED UPI, Rajamouli faces harrowing times. Warner makes Rajamouli cast him as a hero in his next film. And what follows is a laugh riot.
Warner appears in a song with a bat, dances totally out of sync, roughly asks Rajmouli if it is RRR or Rrrr, brashes up the baddies too enthusiastically, asks for a kangaroo instead of a horse, and has the cheek to tell Rajamouli, "See you at the Oscars.".
In total desperation, Rajmouli surrenders and switches to the CRED UPI. What makes this advertisement effective is its timing.
India has switched to IPL. Warner is a known figure, and so is Rajamouli. My bet is that this advertisement will garner tremendous eyeballs and if shown in the stadiums, will make the spectators roar its approval. Wonderful advertisement, CRED. Way to go. Creative, topical, and hits the bullseye.
Funny advertisements 😂 I will upgrade to cred UPI.
ReplyDeleteSure do and David Warner will give you tickets!!!
DeleteIt's absolutely an interesting ad and also one of the social handles I have seen that rajamouli mentioned that it was his longest ad.i love the way you put heart and soul to write such interesting articles sir .thank you sir for always giving us latest information and helping to know more about marketing ❤️.
ReplyDeleteThanks Preethi, lovely feedback.
DeleteSir your analysis on this ad was truly enlightening. As a student of yours, I found your insights incredibly valuable. Your analysis of the ad's impact on both sports and cinema industries was enlightening. David Warner and Rajamouli's ad, with the 'See You at Oscars' dialogue🔥, is a brilliant fusion of sports and cinema. Looking forward to more insightful posts from you sir.
ReplyDeleteVery detailed analysis. Good work. Keep it up. Respecting your privacy. Absolutely, one post will come every day and the blog has over 750 posts. Read one per day and it will keep you busy for almost three years. Check the listing on the right.
Delete