April 11, 2024

Red Label Tea - India's favourite Social Network

Originally published on 9th September 2023

What a lovely advertisement. It warms the heart. It is a "throw-back advertisement". It is a yearning to go back to the age that we are forgetting.  Age when we interacted in person and with a heart. Now we interact with heart symbols but with no heart. 

The takeaway - Red Label is cleverly juxtaposing itself as the ideal companion when we are "gorging" on social media.

Inspite of what the ad says, the message is, "I am an add-on and, enjoy me when you are on social media or with friends". A very clever ad indeed.



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