December 01, 2025

Art inspires life or life inspires art.

The argument goes on and on, but the cause–effect relationship is not clearly known. In my view, the knife cuts both ways — that is, both are true.

Take, for example, movies and advertisements. Many argue that movies inspire people to act in a particular way, and many times movie makers have claimed that it is the incidents that happen in real life that give them inspiration.

 A case in point is Hyderabad, the capital of the Telangana state. It is a Thums Up guzzler. There is a predominant leadership for the brand that is unmatched anywhere else in India. Why? There is a popular belief that after partaking an oily, mutton- or chicken-filled biryani, a Thums Up will magically wash away the ill effects of oil intake and aid in digestion. Is this true? Doctors disagree and say that a cold drink after a biryani harms more than it does any good.

But the belief is steadfast — and the Coca-Cola Company does not mind it one bit. Hence, it was not a surprise that Coca-Cola did an advertising campaign where Shah Rukh Khan very proudly says: Miyaan, biryani ke Baad soft drink Nahi… Toofani (Thumbs Up) Peete hain.” Meaning, after a biryani, one does not drink a soft drink he has a Toofani (Thums Up).

Similarly, I have always wondered about the concept of using one’s own bike or car in a country where ride-hailing apps are a dime a dozen, the rates are competitive, and they arrive in a jiffy. I have been a big fan of public transport and ride-hailing apps, and in fact, I call myself an MMTS (Multi-Modal Transport System) guy.

I find metro train travelling very convenient, and not having a personal vehicle forces me to walk and keeps me healthy. I have been using ride-hailing apps and find that most of them are convenient, reasonably priced, and can be used whenever we want. Unlike owning a car, they are not a dead investment when they are not being used.

Yes, human beings are status conscious. I am not very bothered about what others think of me. In a way, it is: “I live my life as I like it.” That is why the Uber ad featuring Ashwin and Dhoni (or is it a Dhoni look-alike?) resonated with me.

The ad features a suave  and obviously a well-educated South Indian  Ravichandran Ashwin, who is on an Uber motorcycle, asking a Dhoni look-alike who is admiring his new bike:

“What is the cost of this motorcycle?” A taken-aback Dhoni look-alike answers: ₹25 lakhs. Ashwin, with a smug expression, responds: “These Haya Musa bikes are all a waste. Why don’t you use Uber Bike? It is only ₹25 for 3 kilometres.”

I did some quick math. Should one buy a superbike/car or sue ride hailing apps 

Uber Bike vs Owning a Superbike / Car (Suzuki Hayabusa)

Background: Ramesh, a professional working in an Indian metro city, travels daily 40 kilometres for work and errands. He is considering whether to continue using Uber Bike or fulfil his aspiration of buying a Suzuki Hayabusa on EMI. The decision is analysed purely from a cost perspective.

Option A: Uber Bike Usage 

Daily cost                                            : ₹400 (at ₹10/km)
Working days per month                     : 25
Months per year                                  : 12

Monthly cost                                       : ₹400 × 25 = ₹10,000
Annual cost                                         : ₹10,000 × 12 = ₹1,20,000

Total annual Uber Bike expense         : ₹1,20,000

Option B: Owning a Suzuki Hayabusa/car

On-road price                                    : ₹20,00,000

Down payment                                    : ₹2,00,000
Loan amount                                       : ₹18,00,000
Loan tenure                                         : 5 years
Interest rate                                         : ~8.5%

Monthly EMI                                      : approx. ₹39,000
Annual EMI cost                                 : ₹4,68,000

Running Costs

Petrol price                                          : ₹110 per litre
Mileage                                               : 25 km/litre
Annual usage                                      : 5,000 km

Fuel cost per km                                 : ₹4.40
Annual fuel cost                                  : ₹22,000
 

Maintenance & Ownership Costs

Insurance                                             : ₹25,000
Servicing & maintenance                    : ₹20,000
Tyres & wear                                      : ₹15,000
Miscellaneous                                      : ₹10,000

Total maintenance cost                       : ₹70,000

Total Annual Cost – Hayabusa

EMI                                                     : ₹4,68,000
Fuel                                                     : ₹22,000
Maintenance                                        : ₹70,000

Total annual cost                                 : ₹5,60,000

 If one adds a driver for a car @ ₹25,000 per month, that adds another ₹3,00,000 per year.

Comparison Summary

Uber Bike annual cost                                     : ₹1,20,000
Hayabusa / Car annual cost (with driver)       : ₹8,60,000

Difference                                                       : ₹7,40,000 per year

Mind-boggling, isn’t it? One can save roughly ₹7.5 lakh per year, and this amount can be invested  maybe in mutual funds, gold, or even real estate. It can be used as a down payment to buy a flat.

Even from a plain savings point of view, ₹7,50,000 per year would amount to ₹75,00,000 in ten years — an amount with which one can decently purchase a flat in Hyderabad.

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