Common sense is not common. This we Hyderabadis knew for generations. So much so that Coca-Cola had five zones, North, South, East West and,...

"Any Publicity is good publicity including bad Publicity". Often used in Marketing, Publicity and awareness is the bloodline for a...

First published on Facebook on 31st January 2021 Myntra is in news for all the wrong reasons. Some people have found its logo objectionable....

First Posted on Facebook on 16th December 2020! The riot at the WINSTRON iPhone manufacturing facility in Karnataka, India is a huge wake-up...

First posted on Facebook on November 23rd, 2020 What a joke - Amma cheti (mother's recipe) Upma. Really Kellogg! This smacks of opportun...

 Posted on Facebook on 10th November, the day the IPL finals was played  Right advertisement at the wrong time. It is the IPL final and Rohi...

  1. Think Small campaign of Volkswagen Beetle ( 1959) : was created by Helmut Krone with the copy written by Julian Koenig DDB agenc...

            These entire list of catch  phrases  have been Research and submitted by Madhusudhan Kota a dear friend of mine Thanks a...

An advertisement is a story told in 60 seconds. The story has to have a taut screen play and catchy phrases. The sound, the sights and ...

Indian Telecom industry is one of the most vibrant, dynamic and market driven sectors on the world. Thus it is not surprising that Indi...