"Dreams do not come true because we wait for them. They come true because we keep working towards them—year after year, opportunity after opportunity."
As a young management student, I nurtured two simple but powerful dreams. The first was to see my name in print as a newspaper columnist. The second was to appear on television as a management expert, sharing knowledge with audiences far beyond the four walls of a classroom.
These ambitions were born long before social media, YouTube or digital learning platforms became commonplace. In those days, newspapers and television were the most influential mediums of mass communication, and being recognised on either platform was considered a significant professional achievement.
Nearly three decades later, I can look back with immense gratitude and satisfaction, knowing that both these dreams have been fulfilled, far beyond what I had imagined.
The first milestone came through the written word. I had the privilege of writing 165 continuous management articles for a popular English newspaper over a period of more than three years. Week after week, these articles reached thousands of readers, covering diverse topics in marketing, management, consumer behaviour, branding, leadership and business strategy. The experience taught me the discipline of researching contemporary issues, presenting complex management concepts in simple language and connecting academic theory with real-life business situations. More importantly, it reinforced my belief that management education should never remain confined to classrooms alone.
While the newspaper columns fulfilled one lifelong ambition, another dream was gradually unfolding on television. My television journey began modestly in 1999 with a programme on New Product Development for Dr. B.R. Ambedkar Open University (BRAOU). Shortly afterwards came another programme on Brand Equity.
At that time, I never imagined that these two educational broadcasts would become the foundation of a journey spanning 27 years and eventually leading to 105 television programmes.
Looking back today, those early appearances were much more than television recordings. They represented the beginning of a lifelong commitment to taking management education beyond classrooms and making it accessible to a wider audience.
The journey gathered momentum during the next decade. Television channels increasingly recognised the need for management experts who could explain career opportunities, educational choices and business developments in language that ordinary viewers could understand.
This opened opportunities to appear on channels such as ATV, Zee 24 Ghantalu, ABN Andhra Jyothy, HMTV, TV9, NTV, V6, Sakshi TV, Janata TV, AP 24×7, I-News, Suman TV, Qube TV, News Buzz and several others.
Over the years, my role evolved continuously. Initially, most programmes focused on career guidance, helping students understand opportunities in marketing, retailing, media, advertising and management education. These sessions became particularly valuable at a time when professional education in India was expanding rapidly and students were searching for informed guidance regarding their future careers.
Gradually, the scope of my television appearances
expanded well beyond academic discussions. I began participating in panel
discussions on contemporary business issues, economic developments, government
policies and consumer behaviour. Whether discussing the economics of the IPL,
digital payment systems, UPI regulations, gold price fluctuations, online
frauds, the withdrawal of the ₹2000 currency note, or the marketing lessons
from popular films, every programme aimed to interpret current events through
the lens of management thinking.
Perhaps the most satisfying aspect of this journey has been my long and enduring association with Dr. B.R. Ambedkar Open University. Out of my 105 television programmes, 35 were for BRAOU, accounting for approximately one-third of my entire television career.
No other institution has contributed so significantly to my growth as a television educator. Through Doordarshan, DD-8, teleconferences and, more recently, the BHODI-BRAOU platform, I had the opportunity to record programmes covering an extraordinary range of management subjects, including Product Management, Principles of Marketing, Integrated Marketing Communication, Strategic Management, Marketing Research, Consumer Behaviour, Services Marketing, Artificial Intelligence in Marketing, Communication Skills, Ethics, Cross-Cultural Communication and Report Writing.
These educational programmes continue to reach learners long after they were recorded, making them perhaps the most enduring contribution of my television career. I remain deeply grateful to BRAOU for providing me with this unique platform to serve thousands of distance learners across the country.
The diversity of my television work also reflects the changing landscape of management education itself. The early programmes focused primarily on traditional marketing concepts such as product development and branding.
Later, the emphasis shifted towards strategic management, international business, social marketing and communication. In recent years, emerging topics such as Artificial Intelligence, Digital Marketing and Social Media Marketing have become central themes. This evolution mirrors the transformation of management practice over the past three decades and has constantly challenged me to remain a lifelong learner.
Another noteworthy feature of this journey is its versatility. Some programmes featured me as the sole expert delivering a structured lecture. Others involved interviews, live discussions, teleconferences, moderated sessions and panel debates alongside eminent academicians, industry leaders and policymakers. Every format demanded a different style of communication and offered valuable opportunities for professional growth.
The television journey, however, represents only one dimension of my efforts to share knowledge. Alongside television, I continued writing, teaching, speaking and, eventually, blogging. What started as a modest blog dedicated to marketing and management gradually grew into an international knowledge platform. Today, it has crossed 2.1 million reads, with visitors from dozens of countries reading articles on marketing, branding, advertising, consumer behaviour, business strategy and current affairs. The blog has become another avenue through which I continue to learn, write and contribute to management education.
Through newspapers, I reached readers with 165
management articles.
Through television, I appeared in 105 programmes
over 27 years.
Through digital media, my blog has reached over 2
million readers across the world.
Each platform has complemented the others, creating a continuous journey of teaching, learning and public engagement that extends far beyond conventional academic responsibilities.
Looking back, I realise that the greatest achievement is not the number of programmes recorded, the number of articles published or the number of readers reached. The real achievement lies in the opportunity to influence minds, guide students, simplify management concepts and inspire lifelong learning through multiple media.
From a young academic who dreamt of seeing his name in newspapers and appearing on television, the journey has evolved into something much larger, a lifelong mission to communicate knowledge in every possible form.
The classroom gave me students. The newspaper gave me readers. Television gave me viewers.
The blog gave me a global audience. Together, they
have transformed two youthful dreams into a lasting legacy of learning,
communication and service.
As I completed my 105th television programme in July, 2026, I did not see it as the end of a remarkable journey. Rather, it felt like another milestone on an ongoing road of learning, sharing and inspiring. After all, education has no finish line, and neither does the desire to communicate ideas that can make a difference.
Some journeys are measured in years. Others are measured in lives touched. I consider myself fortunate that my 27-year television journey has been blessed with both
Keywords: Journey from 1 to 100 TV programmes, 27 years of television programmes, Marketing professor on television, Management education through television, BRAOU television lectures, Educational television programmes in India, AI in Marketing television lecture, Consumer Behaviour television programme, Business Communication television lecture, Television journey of Dr M Anil Ramesh, Marketing Musings blog, Dr M Anil Ramesh Educational Videos, Management education expert India, Television programmes on Marketing, Educational content creator India.
#100TVProgrammes #27Years #ManagementEducation #HigherEducation #BRAOU #MarketingEducation #AcademicJourney #KnowledgeSharing #TelevisionJourney #ThoughtLeadership #CareerGuidance #DigitalLearning #PublicSpeaking #LifelongLearning #DrMAnilRamesh
