Dr. Anil - Marketing Musings - Reflections on marketing, branding, and beyond
Showing posts with label Indian market entry. Show all posts
Showing posts with label Indian market entry. Show all posts
April 03, 2011

Global Brand, Local Reality: The Kellogg India Positioning Case

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A classic case of how ignoring culture can derail even the strongest brands. Kellogg’s is a name to reckon with across the world. It pione...
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Dr. M. Anil Ramesh
Hyderabad, TELANGANA, India
Dr.M. Anil Ramesh is an M.B.A, PhD from Osmania University, (overall 7th rank, 1st In Marketing stream), Hyderabad, India. Presently Dr.M.Anil Ramesh is working as Professor at ICBM-School of Business Excellence, located at Hyderabad, Telangana State, Dr.M.Anil Ramesh has 36 years of experience both in Industry and in Academics. Widely read and traveled Dr.M.Anil Ramesh is a Management expert who appeared on many TV talks and shows. Dr.M.Anil Ramesh also writes a popular column in a popular English Daily Newspaper - HANS India. The views expressed by the author in this blog are his own and do not necessarily represent the views of the institute where he works. All Trademarks,brands, logos, pictures, videos used are the property of their respective owners and are used for illustrative purpose only.
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