Dr. Anil - Marketing Musings - Reflections on marketing, branding, and beyond
Showing posts with label Lux Iconic advertisement campaign. Show all posts
Showing posts with label Lux Iconic advertisement campaign. Show all posts
April 12, 2013

Why Lux Chose Bollywood Stars to Sell Soap — And Never Looked Back a lesson in perfect positioning

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One of the longest-running campaigns the world over, Lux, an international venture of Levers Brothers, featured Hollywood stars in most pa...
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Dr. M. Anil Ramesh
Hyderabad, TELANGANA, India
Dr.M. Anil Ramesh is an M.B.A, PhD from Osmania University, (overall 7th rank, 1st In Marketing stream), Hyderabad, India. Presently Dr.M.Anil Ramesh is working as Professor at ICBM-School of Business Excellence, located at Hyderabad, Telangana State, Dr.M.Anil Ramesh has 36 years of experience both in Industry and in Academics. Widely read and traveled Dr.M.Anil Ramesh is a Management expert who appeared on many TV talks and shows. Dr.M.Anil Ramesh also writes a popular column in a popular English Daily Newspaper - HANS India. The views expressed by the author in this blog are his own and do not necessarily represent the views of the institute where he works. All Trademarks,brands, logos, pictures, videos used are the property of their respective owners and are used for illustrative purpose only.
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