Showing posts with label
Marketing strategy
.
Show all posts
Showing posts with label
Marketing strategy
.
Show all posts
September 21, 2026
Blog Reaches 28,00,000 reads. race is on to become the most read Indian Marketing blog
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Marketing Blog, Marketing Insights, Digital Marketing, Brand Management, Consumer Behaviour, Marketing Strategy, Marketing Education, Market...
June 29, 2026
Delulu, Trululu, Solulu… or Just Confusulu? - Zepto Banner Ad.
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"The only Trululu is we have the Solulus." I opened my Zepto app and this was the first thing staring at me. I read it once. Then...
2 comments:
March 29, 2026
KKR or RR, the sponsor shadows the team! A case study of Brand Confusion!
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Featured is the jersey of Rajasthan Royals. But no… look again. It’s actually the jersey of Kolkata Knight Riders. And yet, what hits you fi...
2 comments:
October 02, 2025
Amul’s Sweet Marketing Play – Lessons Beyond the Obvious
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Marketing always excited me because it is the only subject in management that is live, dynamic, and happening right in front of you. It’s ...
6 comments:
August 04, 2025
De Beers, Your Desperateness Is Showing: What Happens When Western Luxury Meets Indian Sentiment – and Misses the Mark!!
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Yesterday was Friendship Day , and very soon it’ll be Raksha Bandhan – that ever-resonant Indian celebration of love between brothers and s...
4 comments:
May 22, 2021
Yamma Soda Point - Commonsense is not Common!
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First published on Facebook on 29th March 2021 Sometimes nothing can beat real life. Found a "Yamma Soda Point". For the uninitia...
Common Sense is not Common - 15 minutes of Fame - Krispycreme Vs AtilisGym!
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First published on Facebook on 26th March 2021 When Krispykreme started giving free donuts for getting CoVid vaccination shots, AtilisGym is...
Na Cheez Anta - Amul Cheese Telugu Advertisement - Lost in Translation - Translation blunder!
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First published on Facebook on 20th March 2021 This advertisement was really funny, I want Hindi readers to comment (Clue the key word'...
Leaving Social Media - Please do - You will not miss anything nor will you be missed!
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First published on Facebook on 4th March 2021 Yuvraj Singh said today that he will totally go off social media. Good for him, I too left Fa...
Covid Pandemic - Malayalam Movies make Merry as Telugu Film makers flounder dishing out run of the mill Films!
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First published on Facebook on 28th February 2021 CoVid pandemic has definitely changed the way we watch movies. Gone are the days of mega ...
IPL auctions or Cattle being sold - The sordid saga of Cricketers sold as Cattle!
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First published on Facebook on 19th February 2021 IPL Auctions 2021 Too much hype and too much money paid for foreign players! At least some...
Titillating Advertisements - Subliminal Advertising - FCUK!
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First published on Facebook on 12th February 2021 Oft repeated phrase, "it is all about money, honey". Movies (at least some of t...
Stereotypes in Advertising - Horlicks Telegu Advertisement
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First published on Facebook on 1st February 2021 Horlicks Telugu Advertisement ( advertisement starts after 15 seconds) A wise adman once r...
Look Before You Leap - Myntra and the Logo Change!
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First published on Facebook on 31st January 2021 Myntra is in news for all the wrong reasons. Some people have found its logo objectionable....
Being on the Button - Celebrity Endorsements
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First published on Facebook on 15th January 2021 Companies have to tune into the present and keep responding to changes as they happen. Fir...
Perils of Celebrity Endorsements.
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First published in Facebook on 5th January 2021 Perils of having a celebrity endorsing the company and its products! First, it was Tiger Wo...
May 16, 2021
Life imitating academic thought process or academic thought process imitating life
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First published on Facebook on 31st December 2020. "Life imitating academic thought process or academic thought process imitating life...
Coca-Cola Bharatanatyam Advertisement - Common sense is not Common!
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First Posted on Facebook on 27th December 2020! The latest Coco-Cola advertisement is a big letdown, especially as it comes from a company t...
Fight between Haves and Havenots - A battle for Survival!
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First Posted on Facebook on 16th December 2020! The riot at the WINSTRON iPhone manufacturing facility in Karnataka, India is a huge wake-up...
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