Dr. Anil - Marketing Musings - Reflections on marketing, branding, and beyond
Showing posts with label Product Cannibalism. Show all posts
Showing posts with label Product Cannibalism. Show all posts
May 02, 2022

Cadbury Silk and Cadbury 5 Star - ambush marketing or Guerilla marketing - Sniping at own brands - Product Cannibalism

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17-02-2020 Usually, companies try ambush marketing or Gureilla marketing on competitors or competing brands. But this is unusual! Cadbury is...
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Dr. M. Anil Ramesh
Hyderabad, TELANGANA, India
Dr.M. Anil Ramesh is an M.B.A, PhD from Osmania University, (overall 7th rank, 1st In Marketing stream), Hyderabad, India. Presently Dr.M.Anil Ramesh is working as Professor at ICBM-School of Business Excellence, located at Hyderabad, Telangana State, Dr.M.Anil Ramesh has 36 years of experience both in Industry and in Academics. Widely read and traveled Dr.M.Anil Ramesh is a Management expert who appeared on many TV talks and shows. Dr.M.Anil Ramesh also writes a popular column in a popular English Daily Newspaper - HANS India. The views expressed by the author in this blog are his own and do not necessarily represent the views of the institute where he works. All Trademarks,brands, logos, pictures, videos used are the property of their respective owners and are used for illustrative purpose only.
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