Showing posts with label positioning. Show all posts
Showing posts with label positioning. Show all posts
February 23, 2026

When Words Lose Weight, Brands Collapse

›
I saw an advertisement recently. “Free Fridge on AC.” Immediately, two things hit me. One, you never say Fridge in a proper headline. You sa...
November 20, 2024

Thunder Strikes again - A perfect Match between Thums Up and Allu Arjun's Pushpa's 2!!!

›
“Thunder striking soon,” the latest campaign of Thums Up, has a twist. One needs to see it twice to understand what it is conveying. Show i...
5 comments:
September 22, 2014

15th Article published in HANS INDIA today (22nd September 2014).

›
15th Article published in HANS INDIA today (22nd September 2014). It is an article for all marketing buffs "Great Marketing concepts...
September 14, 2014

Polo - Mint with a hole Vs MintO - you dont have a hole in the head ..... Campaign Slug Fest!

›
Polo is a product in the mint candy category. Polo was launched in India in 1994. The brand name of Polo is said to be inspired fro...
July 27, 2014

Examples of Positioning and Repositioning - Johnson and Johnson, Vespa Scooter, Marlboro and Debeers (Part 1)

›
The last post we had discussed Positioning. Let us see some examples:  1) Johnson and Johnson baby shampoo ( Differential Positi...
4 comments:

Positioning, TOM, Unaided Recall and Aided Recall Concepts

›
Positioning according to Al Ries and Jack Trout is the space that the brand occupies in the mind of the customer. Oh yes the pro...
July 05, 2014

8th article in HANS INDIA - 'positioning - The battle for your mind'

›
8th Article in HANS INDIA (5th July 2014). It is a very well liked article of mine. It is about 'positioning - The battle for your mi...
June 28, 2014

7th Article Published in HANS INDIA "Marketing Lessons From Kellogg's

›
7th Article Published in HANS INDIA titled "Marketing Lessons From Kellogg's'. It is an article about how Kellogg got its posi...
September 01, 2013

Lifebuoy – the over Hundred Year brand – Positioning Strategy

›
 Lifebuoy, the strong-smelling, dull red soap came to life through the energetic  advertisements  in  the cinema halls with the tune o...
5 comments:
February 11, 2011

Effective segmentation and positioning - Horlicks

›
Growing up is a pain. You romance about it only after you are totally grown up. One of the exciting things about growing up was falling ...
3 comments: