June 28, 2014
7th Article Published in HANS INDIA "Marketing Lessons From Kellogg's
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7th Article Published in HANS INDIA titled "Marketing Lessons From Kellogg's'. It is an article about how Kellogg got its posi...
June 21, 2014
6th Article published in HANS INDIA - 'A case of effective Segmentation'
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6th Article in Hans India. It is about a product we have have grown up with 'Horlicks'. How Horlicks segments. It is the old prin...
June 20, 2014
Origins of Famous brands and Products
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Many products have interesting stories of origins, One of them has to thank the US President and the other a mother with a very observ...
June 19, 2014
World's best Promotional campaigns
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1. Think Small campaign of Volkswagen Beetle ( 1959) : was created by Helmut Krone with the copy written by Julian Koenig DDB agenc...
June 14, 2014
5th article published in HANS INDIA - 'Think out of the box, think about your customer'
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5th article published in Hans India (14th June 2014). The title of the article is " Think out of the box, think about your customer...
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