Dr. Anil - Marketing Musings - Reflections on marketing, branding, and beyond
October 29, 2024

Not so Sweet Jab: Paytm takes a playful dig at Zepto's free Soan Papdi Campaign!!!

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Paytm's new campaign, ‘Iss Diwali gifting ka naya tareeka shuru karo (this Diwali starts a new trend in gifting),” comes as a surprise. ...
October 20, 2024

Great one Zepto, "Make Soan Papdi Great Again" Campaign

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In a world filled with overstimulation, overexposure, and Deja vu, I had to be triggered off my Sunday slumber to write this piece. This cam...
2 comments:
August 14, 2024

ICBM-SBE's PGDM is now MBA

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July 21, 2024

When insulting customers becomes your USP (Unique Selling Proposition)!!!

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  I keep finding videos about this guy on my feed. Some find his kachoris to be excellent and some extremely bad!  What is puzzling is this ...
4 comments:
June 26, 2024

Unlocking the Power of Experiential Marketing: Transforming Audiences into Advocates!!

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The media explosion has left customers jaded, with a clear sense of déjà vu. They mentally yawn and say to themselves, “Oh yeah, so what? Br...
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Dr. M. Anil Ramesh
Hyderabad, TELANGANA, India
Dr.M. Anil Ramesh is an M.B.A, PhD from Osmania University, (overall 7th rank, 1st In Marketing stream), Hyderabad, India. Presently Dr.M.Anil Ramesh is working as Professor at ICBM-School of Business Excellence, located at Hyderabad, Telangana State, Dr.M.Anil Ramesh has 36 years of experience both in Industry and in Academics. Widely read and traveled Dr.M.Anil Ramesh is a Management expert who appeared on many TV talks and shows. Dr.M.Anil Ramesh also writes a popular column in a popular English Daily Newspaper - HANS India. The views expressed by the author in this blog are his own and do not necessarily represent the views of the institute where he works. All Trademarks,brands, logos, pictures, videos used are the property of their respective owners and are used for illustrative purpose only.
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