Showing posts with label
Sports Marketing
.
Show all posts
Showing posts with label
Sports Marketing
.
Show all posts
September 12, 2026
When a colour is not a colour (Product Labeling India)
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Often times, we see the forest but miss the trees. Many, including my students, struggle to see beyond what is projected to them and try t...
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June 24, 2026
FIFA 2026, Pink Boots and a Missed Opportunity for Breast Cancer Awareness
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Today, I was reading for the second time the book buy.ology "Truth and Lies About Why We Buy" by Martin Lindstrom. Although the ...
1 comment:
March 29, 2026
KKR or RR, the sponsor shadows the team! A case study of Brand Confusion!
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Featured is the jersey of Rajasthan Royals. But no… look again. It’s actually the jersey of Kolkata Knight Riders. And yet, what hits you fi...
2 comments:
March 09, 2026
India win the T20I World Cup - 2026 - India’s Cricket Empire: World Cup Glory, IPL Power, and the Rise of a Sporting Superpower
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So the dust has finally settled, and the Indian cricket team has achieved something that had never been done before. They have not just re...
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