BCCI sets the base price of Rs 33,000/- crores (4.38 Billion US Dollars) as media rights for the next cycle of 2023-2027 editions of IPL.
This is only the base price and the final bidding amount could be twice or even trice this amount.
Don't be surprised if the final media rights amount touches the magical Rs 1,00,000/- crores for five years. That is a whopping 20,000/- crores for one-year media rights.
According to "The Times newspaper" quote For the 2022 to 2025 rights cycle, The international deals will be worth UK£5.3 billion (US$7.1 billion), up 30 percent, while domestic deals bring in UK£5.1 billion (US$6.9 billion), with commercial partnerships taking the total to UK£10.5 billion (US$14.2 billion, Rs 1,00,707 crores) unquote.
This is amazing. IPL with a limited footprint will challenge EPL, the behemoth. EPL is followed throughout the world and it had a headstart. EPL started in 1992 and IPL only in 2007.
Even though started 15 years late, IPL has caught up. Remarkable marketing and it is astonishing to see how T20 cricket caught the imagination and pulse of the people.
With so much money BCCI dictates the cricket world including bossing over the ICC.
PCB (Pakistan Cricket Board) must be green with envy. They can't get a pie from this cake and rubbing salt in the wound, their players are not even allowed to play!
But so much money can harm the sport. For example, in soccer, the clubs dominate the scene, and club owners and managers reluctantly release the star players for national duty.
In the coming years, we can expect IPL to be long drawn out affair like the EPL. Maybe 20 teams will participate (allow one team from each major city in India) and more money will roll in!.
Make the players play 10 tests, 20 ODI, and 30 T20I per year in a 3 or 4-month window that BCCI will allow. I am sure all boards expect PCB will happily lap this offer and make even more money.
According to "The Times
newspaper" quote For the 2022 to 2025 rights cycle, The international
deals will be worth UK£5.3 billion (US$7.1 billion), up 30 percent, while
domestic deals bring in UK£5.1 billion (US$6.9 billion), with commercial
partnerships taking the total to UK£10.5 billion (US$14.2 billion, Rs 1,00,707
crores) unquote.
This is amazing. IPL with a limited footprint will challenge EPL, the behemoth. EPL is followed throughout the world and it had a headstart. EPL started in 1992 and IPL only in 2007.
It is all about money honey.
