10th article published in HANS INDIA today
(19th July 2014). It is an article about "New Products from the Cola
giants that failed to make a cut". Incidentally the photograph next to
my article features Prof P. Narayana Reddy (wearing tie). Prof
P.Narayana Reddy was my first HOD in academics and he is my PhD guide,
guru and mentor. It is a honour sharing media space with him. I am
delighted.
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July 19, 2014
10th article published in HANS INDIA - "New Products from the Cola giants that failed to make a cut"
Labels:
Articles published,
Coke,
Cola Gaints,
Cola wars,
HANS INDIA,
Marketing lessons,
New Coke,
news paper article,
Pepsi,
Pepsi AM,
Pepsi Max,
Product marketing,
simplified case studies,
Sunfill
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