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February 25, 2013

Alive App - Innovation in Print Media - Times of India shows the way

Things are changing and so are the customers. Keeping the changing times and keeping in view of possibility of dwindling readers and reduced advertising revenue Times of India has hit upon a novel idea. To attract the young and restless Times of India launched a new application called Alive.
Alive would let the reader view videos, photos, and polls related to a news item  just by pointing the app at a newspaper item with Alive logo. This app is available for Android, iPhone, BlackBerry and Nokia Symbian Smartphones and would offer a captivating experience for the users than just reading a newspaper.

The app has crossed 250,000 downloads on the launch day, leading to 300,000 augmentation views on a single day. Augmentation view is a view where the reader would have seen the news on the physical newspaper and would have tracked the same from his Alive app. The readers can also head to from their mobile phone to download the app.

Benefits of Alive app

Transforms text, image, symbols, patterns or objects into a virtual experience

View videos and picture gallery of the actual news items in the newspaper

Voice your opinion immediately and make the newspaper more interactive;

Make the best use of two media that is the reliability and credibility of the newspaper and the multimedia capacity of the internet with moving pictures sound and animation.

Keep track of the story as it develops and not a static news item as in a traditional newspaper

Share the newspaper news item on the go

View history of the news items you have viewed

Save the multimedia content for future viewing

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