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February 21, 2013

Direct Mail - Products from your post box.

Direct mail: “All types of promotion sent directly to readers or prospective customers using the postal service or using any other private operator. These can include.
  1. Catalogs
  2. Flyers
  3. Folders
  4. Postcards
  5. Inclusions
  6. Reprints
  7. Sales letters
  8. Self-mailers
Direct response advertising: All forms of advertising designed to obtain an immediate, direct response by mail, telephone, the Internet or personal visit from audience members.”
  • TV advertisements and infomercials selling products by phone or mail order.
  • Newspapers, magazines and other  print media advertisements with send-in or call-in coupon order forms
  • Direct mail pieces and inserts soliciting inquiry from the viewers or readers.
  • Cards, coupon booklets and mini-catalogs seeking orders for one or more products.
  • E-mail messages to computer users
Telemarketing:  is one of the most popular and intrusive forms of promotion. These can become a nuisance but have become part of life. All telemarketing activities can be classified as,  

Outbound calling: Telephone calling by the marketer or marketer’s agent to individual prospects, seeking purchase, subscription, membership, or participation by the call recipient. The focus is on the sellers trying to market the products services.
Inbound calling: Marketers’ facilities and invitations to prospects to call a central location or long distance number or by toll-free, 800 or fixed cost 900 number. Here the focus is on the buyer to solicit and buy the product from the seller.

Internet related: Electronic business – use of the Internet to conduct business activities, Electronic marketing – the use of the Internet to conduct marketing activities.
Electronic commerce – use of the Internet for buying and selling products and services

Electronic media – using the Internet as an advertising medium and a way to disseminate information to consumers
Sponsorship: Ownership of an entire site or page

Banner Ads: A portion of another owner’s page

Pop-Ups: Small windows that appear automatically

Interstitial: Ads appearing while waiting for a page to load

Push Technologies or Webcasting: Automatic or unsolicited message delivery

Links: Hypertext links to other sites, pages or locations
Catalog Marketing: Catalog marketing is a specialized branch of direct marketing. The two disciplines share many of the same characteristics. Like direct marketing, catalog marketing is based on interactivity, or one-to-one communication between the marketer and the prospect or customer. Catalogs always include response devices, and catalogers are able to measure the response to any and every mailing they make.

With the coming of the mail order, consumers could get attractive goods and prices whether they lived in the city or in a remote rural setting. The postal system allowed direct-mail companies to operate on a national basis.

With economies of scale working in their favor, mail-order houses could undercut the pricing of local stores. In 1897 bicycles were selling for $75 to $100 and more, until Sears started offering them for $5 to $20 in its catalog. Sears could offer those low prices because it sold thousands of bicycles every week.

Even in India Catalogues were popular with Burlington catalogue being the most famous which was used by consumers to order the latest products.

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