"The only Trululu is we have the Solulus." I opened my Zepto app and this was the first thing staring at me. I read it once. Then again. Then a third time.
Only after a few seconds did I realize
what the copywriter probably meant: Zepto has all the solutions
("Solulus") to my everyday problems.
Unfortunately, by then the moment had
passed. The slogan makes the reader pause not because it's clever, but because
it takes effort to decode. Good advertising should make people think about the brand,
not about what the sentence is trying to say.
I understand where this is coming from.
Words like Delulu have become part of internet culture, especially among
Gen Z. Once a slang term becomes popular, marketers naturally want to ride the
wave. But that doesn't mean every campaign needs to manufacture new cousins
like Trululu and Solulu.
Sometimes, creativity crosses the thin
line into confusion. There's another interesting angle. For Telugu speakers, Solulu
sounds uncomfortably close to Sollu.
In Telugu, sollu has negative
connotations. It can refer to saliva dripping when someone is infatuated, and
the expression sollu maatalu refers to cheap, sleazy or vulgar talk.
While Zepto obviously didn't intend this association, language is full of
cultural nuances. A word that sounds trendy in one context may sound awkward or
even embarrassing in another.
This is where marketing becomes
fascinating. India isn't one audience. It is hundreds of audiences speaking
different languages, carrying different cultural references and interpreting
the same message differently. A slogan that delights one segment may completely
puzzle another.
I have no problem with brands being
playful, youthful or even a little quirky. In fact, I enjoy clever advertising.
But cleverness should never come at the cost of clarity.
Today's marketers have access to
incredible analytics, audience segmentation and AI-powered insights. Use them
wisely. Target campaigns to audiences who appreciate this style of
communication instead of broadcasting them to everyone.
After all, the goal of communication is
not to make consumers stop and decode the message. The goal is to make them
instantly understand the value.
Here's my simple test: if I need to
mentally translate a slogan before I understand what you're selling, you've
already made me work too hard. And that's the irony.
Marketing should reduce cognitive load,
not increase it. If your audience spends more time decoding the slogan than
understanding the value proposition, the creativity has defeated its purpose.
Sometimes the smartest advertising doesn't
make us say, "Wow, that's clever." It simply makes us say, "I
get it."
Keywords: Zepto marketing, Gen Z slang, Delulu, Solulu, Trululu, advertising, branding, Telugu language, marketing communication, cognitive load, consumer behaviour, viral marketing, Miscommunication, Different meaning in another language, translation errors
#Marketing #Zepto #Advertising #Branding #ConsumerBehaviour #GenZ #Delulu #MarketingInsights #Telugu #BrandCommunication #DigitalMarketing #MarketingMusings #Miscommunication, #Different meaning in another language, @translation errors
Featured is the jersey of Rajasthan Royals. But no… look again. It’s actually the jersey of Kolkata Knight Riders. And yet, what hits you first? RR. Loud. Clear. Unmissable. That’s the point. In a high-speed, attention-deficit environment like the IPL, people don’t read they recognize. And recognition is built on shortcuts. In cricketing shorthand, RR = Rajasthan Royals. No second thoughts. No decoding required.
A sponsor has unintentionally hijacked a team’s mental space. From RR Kabel’s point of view, this is brilliant. Their brand is front and prominent, bold and memorable. In fact, they’re benefiting from an existing IPL association without paying for that specific team identity. That’s not just visibility that’s cognitive leverage.
What about KKR? Somewhere between sponsorship revenue and jersey design approvals, a basic question was missed: What will the viewer actually see in 2 seconds on screen? This is not a design problem. It’s not even a marketing problem.
This is a product thinking failure. Because a jersey is not fabric. It
is a product of identity. And identity operates on:
When those are compromised, the product fails—no matter how strong the sponsorship deal is. This is where large organizations often slip. Decisions happen in silos. Sponsorship teams chase revenue. Branding teams focus on aesthetics. Execution teams ensure delivery. But very few step back and ask:
In Marketing and in life, If your core identity is overshadowed by what surrounds it, you may have optimized for visibility… but you’ve lost ownership. And once identity is diluted, recall follows.
Keywords: Product Management blog, brand identity in sports, IPL marketing strategy, sponsorship branding mistakes, consumer perception marketing, visual branding errors, KKR jersey analysis, Rajasthan Royals branding, sports marketing case study, brand recall psychology, logo visibility impact, marketing insights IPL
#ProductManagement #Branding #MarketingStrategy #SportsMarketing #IPL #BrandIdentity #ConsumerBehavior #MarketingInsights #BrandStrategy #CaseStudy #VisualBranding #Sponsorship #MarketingLessons
Marketing always excited me because it is the only subject in management that is live, dynamic, and happening right in front of you. It’s always “in your face”. Brands are constantly talking to us, and it’s up to us to decode what they are really saying.
Every day, we are dished out hundreds of live case studies. We have the lens to see them. Yesterday, when I picked up the Times of India, this full-page Amul Mithai advertisement instantly struck me. I decided to use it in my classroom session the same day.
The question I posed to my students was simple yet powerful: “How much do you think this advertisement would have cost across all editions of TOI in India?”
The students’ jaws dropped when I revealed the figure – upwards of ₹3 crores! That’s when I told them why brands like a local Karachi Bakery would never think of advertising at this scale. Naturally, the next discussion was “Why such a big advertisement?”
Students
came up with some good responses:
All valid, but in my view, these answers were “seeing the trees but missing the forest.” The critical thinking was still surface level. Here’s how I see it:
The Bigger Marketing Picture
1. A tectonic shift in sweet consumption: Amul is signalling the change in consumer behavior. For a country that once prided itself on having sweets for every occasion, consumption habits are evolving rapidly.
2. The ‘F-word’ of nutrition Sugar: Sweets are suddenly seen as the villain. With India on its way to becoming the diabetes capital of the world, consumers are cutting down or switching away.
3. From bulk to bite-sized: Ten years ago, a festival meant at least 5–8 kgs of sweets at home. Today, very few make sweets at home, and even when gifted, they’re either re-gifted (the infamous Soan Papdi loop!) or handed over to house help.
4. Quality over quantity: Indians are gravitating towards premium sweets. They don’t want 2 kgs of generic laddoo; they want a few pieces of Kaju Katli.
5. Smart price psychology: One student, Lahari, made a sharp observation: the ad makes Kaju Katli look affordable at Rs 230 for 200 grams. But when you scale it up , it’s Rs 1150 per kg! Smart price framing. Why haven’t local mithai shops done this? Because they stick to the traditional “Rs/kg” display which feels unaffordable and pushes customers away.
6. Transparency vs. bundling: Local shops often sell ₹400–500/kg packs but fill them with cheap options like boondi laddoo, jalebi, or Rava sweets. Milk and khoa based sweets are minimized. With Amul, you know exactly what you’re buying a curated, premium range.
7. Convenience + Gifting appeal: The pack sizes are attractive, hygienic, and perfect for gifting. Small, manageable packs ensure there’s no guilt or wastage. Consumers perceive these as indulgent yet responsible purchases.
Why this ad works This is not just an ad – it’s a strategic brand play. Amul is:
Yesterday was Friendship Day, and very soon it’ll be Raksha Bandhan – that ever-resonant Indian celebration of love between brothers and sisters. Festivals like these are sacred, emotional... and yes, highly monetizable. And as always, brands want to climb onto the gravy train – chasing eyeballs, engagement, and, of course, money moolah. Fogg tried the brother-sister track for the first time. But not to be left behind, the elephant in the diamond room – De Beers – made its move too.
Nostalgia or Strategy?
Target Missed?
Of course, the LGBTQ+ audience might feel
seen – and that’s a win. But what about the general consumer? The
average Indian family watching ETV Win – a bastion of traditional
entertainment – is left confused or worse, alienated. And then there’s the Western
couple shown in the campaign. Aspirational? Possibly. Relevant to Indian
gifting dynamics? That’s debatable.
Final Thought
Some might accuse me of reading too
much into an ad. But isn't that what an academician, researcher and a marketing
blogger is supposed to do? Ask the uncomfortable questions, open the
debate, and push brands to think deeper than surface-level sentiment? Because
nostalgia may sell, but misplaced messaging? That’s a harder gem to
polish.
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Keywords: De Beers India marketing strategy, Raksha Bandhan gifting trends 2025, Friendship Day brand campaigns India, Diamond vs gold consumer preferences India, De Beers Best from Bestie campaign analysis, LGBTQ+ representation in Indian advertising, Luxury branding cultural misalignment, How Western brands fail in Indian markets, Diamond gifting traditions in India, Consumer behavior in Indian jewelry market, Indian cultural festivals and marketing campaigns, Emotional marketing gone wrong in India, Gender roles in Indian advertising, Inclusive advertising in conservative societies, UPI and digital payments in family gifting, Marketing to Indian women 35+ demographic, ETV Win audience and ad targeting mismatch, Advertising campaigns with hidden meanings, Best advertising fails Raksha Bandhan 2025, How global brands adapt (or don’t) to Indian values, Nostalgia-based marketing in Indian festivals, Consumer backlash to misaligned messaging, De Beers ad controversy 2025, Father-daughter gifting trope in Indian ads, Social commentary on Rakhi advertising
First published on Facebook on 29th March 2021
Sometimes nothing can beat real life. Found a "Yamma Soda Point". For the uninitiated Yama is the god of death and Yamma sounds like a Telugu curse word. So what is the mystery?
Comments:
Vijay Arjun Veeravalli: It is "Yummy" I think 🤔
Anil Ramesh: Good guess!
Surendranath Uma: Wife name may be jayamma .....
Anil Ramesh: You got it Umakka, you are the second, Dr. Kota was the first to get it correct.
Kn Srinath: Anil Ramesh Its something akin to my childhood story where one listener of radio says that he heard a news "కప్ప పాము ని చంపేను"... whereas original news is వెంకప్ప పాముని చంపెను.
Hareesh Rebelli: Maybe an image of 1 person and text that says 'MBA CHAIN MBA CHAI WALA India's Most Iconic Chai Wala Franchise Outlet'
Anil Ramesh: Why not MBAs should be ready for anything. Dignity of Labour!
Anil Ramesh: Like the hero in the book "Starbucks saved my life" says 'If one is asked to be the restroom cleaner, prove to be the best restroom cleaner of the world'
Bhagyalakshmi Bhagya: abba Uma entha correct ga guess chesindi
First published on Facebook on 26th March 2021
When Krispykreme started giving free donuts for getting CoVid vaccination shots, AtilisGym is giving away free membership for all who don't get the vaccination. The reason "they believe in health - the real way - exercise, good diet, plenty of vitamin D, and an environment to de-stress".
While the intention is appreciable, the path is questionable. Encouraging people not to take vaccination is downright outrageous especially in a country where 3.5 crore people are infected and 5.65 lakh people have died due to the pandemic.
This reminds me of the concept "15 minutes of fame which is short-lived media publicity or celebrity or an individual or phenomenon".
The expression was inspired by Andy Warhol's words "In the future, everyone will be world-famous for 15 minutes"
First published on Facebook on 20th March 2021
This advertisement was really funny, I want Hindi readers to comment (Clue the key word's meaning in Urdu), of course, Hyderabad being quite urdu dominant many Telugu speaking Hyderabad friends too might get it. As they say devil is in detail!
Comments:
Kartik Godavarthi: Is it “Idi naachee(z)se anta” sir?
Anil Ramesh: Yes, Kartik Godavarthi. Idi naa cheese sounds like Naacheez in Urdu meaning worthless! Goodone.
Vasundhara Nanjappa: Before posting an advertisement, lots of homework has to be done as India is a country of many languages. Your view is correct.
First published on Facebook on 4th March 2021
Yuvraj Singh said today that he will totally go off social media. Good for him, I too left Facebook (in a huff) during the "Free basics" controversy (I am not active in any other social media platforms except Whatsapp). Of course, I kept blogging.
It was a refreshing change. I kept away from Facebook for a year and it was a great experience, I did not miss anything, did not miss anybody and dare say that not many missed me either. Life goes on.
So why did I return? I use Facebook as my digital diary and it is a repository of my feelings and my pennings for the day. Many a time, I simply post it and make it totally private. It is for my further reference. Yes many times I do post publicly too and dare say that my postings are well received.
Did anyone force me to return? Did anyone put a gun to my forehead? Nothing of that sort. I returned on my own sweet will, was back to basics freely (pun intended)!.
Social media is "narcissitic" by nature. People preen and all types of glory stories are put up. They are like war stories, stories in which we are always the heroes. Facebook is for nice snaps, happy vacations, posting marriage and anniversary snaps and to show that we are happy with ourselves, our achievements, awards, rewards, showoff nice looking snaps of ourselves (photo editing and morphing tools help ofcourse) and to show that we are happy with the world.
Very rarely is sadness, misery or misfortune broached upon, forget even being mentioned. Social media is an addiction and it is in other words for people like Salman Khan, "I, Me, and Myself" and the world be damned. It is what the Americans are fond to say "belly grazing".
So celebrities and non celebrities go ahead and go off social media. It is well worth it. You will not miss anything and dare I say you will not be missed either. Life goes on. It went on for so many years without social media, which is hardly decade and a half old! (365).
First published on Facebook on 28th February 2021
CoVid pandemic has definitely changed the way we watch movies. Gone are the days of mega movies, fanfare, and first-day first show!
The fulcrum of viewing had shifted to the viewers and what they like and see are very different from what was watched in the cinema halls.
Content is the king and movies from Malayalam, Tamil, and Kannada film industry are ruling the roost and the poor Telugu industry had fallen behind and appears like fish out of water.
The best movies are from the above three languages. The movies are slick, short, well narrated and mostly do not have irritating comedy tracks, and last for roughly two hours.
Topically made with great locales, tight budgets, and riveting screenplay, they are apt for the OTT audience. For example, Malayalam movies are made with tight budgets and succeed in breaking even or make decent profits on tight movie budgets.
In contrast, Telugu movies are caught in the time warp. They still harp on old stories, have inflated budgets, inevitably have either old heroes or their many children, brothers, brother's children, brother-in-law's children, sister's children as heroes.
Also, most Telugu movies have jaw grating silly comedy and sillier songs. They go overboard in all aspects and tend to be too larger than life, In short, they are suited for large movie screens.
They appear outdated and many OTT viewers are shifting to other languages. Wake up Telugu film Industry.
Comments
Krishna Panyam: Probably true, so a useful thing to do is to find and promote the better Telugu movies. I am sure there are one or two, which are lost in the mess.
Suba V G: Very disappointing to see MASALA CRAVING TELUGU producers!! They have no clue. Of what viewers need. Hardly any Telugu producers take survey !! Or feedback.
Rashmi D Rao: Well observed sir. I agree. The comedy level is so poor, even the comedy shows that are telecasted on TV aren't good at all. They portray double meaning poor jokes, men turning into women, badly dressed and they call it entertainment. Some movies are really good but they aren't promoted well.
First published on Facebook on 19th February 2021
IPL Auctions 2021
Too much hype and too much money paid for foreign players! At least some of the franchisees will end with an egg on their face!14.5 crores for Maxwell, 1 crore for Umesh Yadav, and no buyers for Hanuma Vihari! What a bloody joke!
Comments:
Qutub Mohd Khaja: Black money
Manya Nagaraja: Booming post-Corona economy!! Money, in a poor country, seems to have no value.( haves- have nots gap is unimaginable, even amongst best IPL players 1625 -20 lakhs) Raju, as a marketing expert, can you pl explain how they (franchise Co) recover or make money, in brief.
Anil Ramesh: Manya Nagaraja sure bava give me some time, will respond by tomorrow!
Manya Nagaraja: You must write an article on this. IPL entrepreneurship - a cost-benefit analysis.
Aditya Sunkara: Especially when Maxwell has proven to be a 'dud' purchase in the past... And Chris Morris has been a useful all-rounder for Delhi, but he is now a bit past his peak.. 16.25 Cr for him will definitely blowback.
Worst of all, SRH, being a Hyderabad-based franchise has not really found a local player who can bring stability but an import from the owner's homeland... Vijay Shankar and Kedar Jadhav are not at all the answer for their middle-order balance...
Anil Ramesh: Manya Nagaraja bava, I will try to explain and that too briefly. IPL is all about money and it is the sixth most-watched event in the world.
The size of the Indian market means that it attracts enormous eyeballs (attention) and money through sponsorship deals, advertisements, and other ways of making money (deals, events, shows, celebrity events, acting as chief guests for shop openings, etc) and gate receipts of people coming to watch the matches.
There are rumors that a lot of betting goes on. Ten years ago the amount per match was Rs 5,000/- crores.
Some say up to a tune of Rs 50,000/- to 1,00,000/- crores are being bet on each match all over the world. In a true sense, it is a parallel economy in itself!
The 45 - 50 days of IPL means a lot of advertisements and sponsorship deals for the team owners. All franchisees are cash-rich and get tremendous publicity from the players and also get sponsorship deals from other corporates.
Gate receipt money and the attraction of winning the IPL is another lure!
Coming to the money that is paid, it is demand and supply. Players like Pujara and Vihari are seen as test specialists and don't have many takers.
Actually speaking, Indians have to get more bids as 7 Indians can play to 4 overseas players in the playing eleven.
But auctions are like chess games and teams sometimes bid and pick up a player simply to deny some other team, a player whom they actually don't need but does not want their opponent to have!
For example, KKR wanted to buy Krishappa Gautham but CSK beat both and bought him at 9.5 crores only because SRH wanted him and quite desperately too.
Some players are bought as back up and 2 crores for Kedar Jadav and 1.5 crores for the Afghan spinner is a good buy for SRH!
There is no guarantee that IPL auctions are fair. There is a possibility that they could be fixed.
Foreign players like Maxwell keep failing but still get fancy sums. Chris Morris is good but not at 15.5 crores.
And bava, players actually don't get the entire amount. 30-35% goes as tax, the team management keeps some amount and respective boards also get money.
That is why England and Australia toe the line as far as IPL is concerned. It is their money gravy train. All is all we can expect the foreign players to only get 50% of the auctioned amount.
Also bava, the usual auctions are for 3 years and expect the teams to retain the players for three years and pay the players a third of the amount per year.
If the players don't perform they are thrown back into the auction pool next year and the price goes down.
For example, Steve Smith went down from 10.5 crores to just 2 crores.
National sentiment play a role and except for big-ticket players like Maxwell, the rest of the Aussie players were simply ignored by the franchisees.
This type of bidding leads to jealousy and, imagine Umesh Yadav and Gowtham. Umesh at Rs 1 crore and Gowtham at 9.25 crores and Shah Rukh Khan at 4.5 crores.
Umesh has played for India and the other two are uncapped but get almost 10 and 5 times what poor Umesh Yadav gets.
And Vihari gets s to play at a maximum 4-5 test matches in a year and we expect Umesh and Vihari to spill blood while a young Shah Rukh Khan gets 4.5 crores. This is a lopsided way of judging players and their calibre.
Sincerely hope that Gowtham and Shah Rukh Khan perform and perform at their best. The one shining example of a player coming through the IPL ranks to the national team is that of Natarajan who went from SRH to play in all three formats for the Indian cricket team.
And the life of the highest-paid players is a life of misery. The sword of Damocles hangs on the head that too in this edition of IPL. They better perform at the highest level or their teams will throw them to the wolves, release them and their value goes down!
All eyes will be on Maxwell, Morris, and Jamieson. Sometimes the weight of expectations might be a load too much to bear!
Bava, many times "I scratch your back you scratch my back" also exists. Sachin Tendulkar is a vital clog in the Mumbai Indians team and is very close to the Reliance group. Thus it was not at all surprising that Arjun Tendulkar gets picked for the base price of Rs 20 lakhs.
Most probably he will be the net bowler, and if at the end of the season, the team is comfortably placed at the table, might even get to play a match even though Mumbai Indians have a star-studded team.
Manya Nagaraja: Raju, ( known in our circle), excellent write-up. Made an interesting reading. Some were unknown.
Anil Ramesh: Manya Nagaraja, thank you bava.
First published on Facebook on 12th February 2021
Oft repeated phrase, "it is all about money, honey". Movies (at least some of them) are all about titillation which tries to appeal to basic instincts.
This movie with a name that was quite a mouthful conveniently shortened it to read FCUK! Check out the visual part, we can read it another way!
That is a gimmick! Readers who want to know how people fool with the mind can check out "Subliminal advertising" on Google and on YouTube.
First published on Facebook on 1st February 2021
A wise adman once remarked "watching television commercials is the maximum fun viewers can have with their clothes on". Not allowing your imagination to run wild, let us, deep-dive, into today's musing!
I have just watched the Horlicks commercial about a lady stuck on a highway with a flat tyre. Her husband is at home but she is stuck on a highway that too at midnight along with two daughters.
Anxiety is eating her and she is unable to call anyone. Her teenage daughter jumps into action. She takes the car's Jack and starts to change the tyre much to the shock and admiration of her mother.
So far so good. Just as the action is unfolding, a warning crawlie appears on the bottom of the scene "action performed under experts supervision, please don't imitate" the dangerous action performed!!!!
"Changing of a car tyre using a car jack". How does it become dangerous, your guess is as good as mine. Dangerous as a GIRL is performing it????
Don't shoot the messenger. The innocuous message might be the handiwork of a freshly appointed Advertising Executive trying to play safe! Happy watching.
Small Caveat: the crawlie does not appear in the Hindi commercial. It appears only in the Telugu and Kannada version of the commercial that is telecast on popular television channels, in this case "Gemini Comedy"
First published on Facebook on 31st January 2021
Myntra is in news for all the wrong reasons. Some people have found its logo objectionable. And Myntra was forced to work on its logo with a huge outlay of investments in money and effort.
Without taking sides, it is a lesson for all especially for entrepreneurs about the perils of public discourses about their logos and publicity material and the resultant vigilante activism.
Most smirked when it was reported that the CEO of Eastman company spent a fortune to find a word that does not mean anything (positive, negative, vulgar, offensive, hurting religious sentiments) in any world language.
And the word finally used by Eastman company "Kodak" does not mean anything in any language. So companies be careful about what you say, what you show and what it means. Each element in the public domain can come back and bite, may I add viciously!
Comments:
Aparna Vishwanath: One more case study👍
Anil Ramesh: True, life is full of case studies.
Patrick Anthony: Perception by a Consumer, five years after launch. Adds to the list of Communication mistakes.
Rajkumar Selvaraj: Now anything with M will be looked upon with avarice...but tell me what about the alphabet M? Should we remove it??
First published on Facebook on 15th January 2021
Companies have to tune into the present and keep responding to changes as they happen.
First, it was Kinley's advertisement where Saurav Ganguly's daughter is advising her father to drink more water (albeit mineral water), to get over his illness.
Not to be outdone Walkmate is airing its advertisement with Ravichandran Ashwin. Ashwin is injured and he needs to get well and what better to wear, than a comfy Walkmate! Wow.
Comments:
L.K.Sandeep: Sir, Huggies has some advice for Virat too...😀
Anil Ramesh: Good
Rohini Pisupati: Gosh, yes sir...it crossed my mind when I saw that Walkmate ad today. Also, does the general public still believe that the likes of Ashwin wear Walkmate?
Anil Ramesh: The celebrities don't and that is how the advertising pie crumbles, do you think that filmstars really use Lux soap or that calorie-conscious Salman Khan drinks Thums Up. They don't but make us believe that they do use the products they endorse, power of Persuasion, Rohini Pisupati. BTW, does it sound like a lecture at CBIT!
Rohini Pisupati: Been a while on that side of the classroom, so I don't mind.
First published in Facebook on 5th January 2021
Perils of having a celebrity endorsing the company and its products! First, it was Tiger Woods and now it is Saurav Ganguly.
Many marketing gurus think that celebrity endorsements bring in quick eyeballs, instant recognition, and a chance to bask in the celebrity's goodwill and charisma.
But they forget that the reverse could be true too. The negatives and the bad publicity can stick to the brand and to the products.
Products and services having Tiger Woods as a celebrity endorser realized the same to their horror when he was embroiled in a huge controversy and they all had to beat a hasty retreat.
Similarly, Products endorsed by Aamir Khan also were on a sticky wicket when he too got involved in issuing controversial statements.
The latest victim of the celebrity endorsement saga is Fortune oil, touting to be safe for the heart. The celebrity endorser, none other than dada Sourav Ganguly the darling of the cricket masses with or without his shirt.
Saurav Ganguly suffering a mild heart attack was like a punch in the solar plexus and the company was forced to withdraw the campaign featuring Dada! Such are the perils of Celebrity endorsements. "To do or not to do".
Comments:
Gopi Reddy: Classic example of brand ambassador destroying brand snap deal which was lost in the air after endorsing Aamir Khan and controversial comments made by him which affected snap deal
Anil Ramesh: True already mentioned in my post Gopi Reddy
Soumya Mohapatra: The other thing I found amusing was...the choice of celebrity for an Ad. I can understand Virat endorsing "Boost" as he is an elite Athlete himself. I don't understand how Sharukh Khan promoting BYJUs or Hrithik promoting White Hat Jr. Is relevant? I am not sure if these guys completed their education properly. Why would a parent get inspired by that and enroll their child into that program?
Anil Ramesh: Very true Soumya Mohapatra it leads to a crisis of credibility. The believability of the expertise of the so-called expert who happens to be a celebrity.
Srinivas Darbha: It is boring to see the same faces so much. Some ads have new faces which make it interesting to watch the ads. I never buy anything just because X or Y endorsed it. I make my choice based on brand and reviews
First published on Facebook on 31st December 2020.
"Life imitating academic thought process or academic thought process imitating life"
The latest advertisement depicts a group of Bhartnatyam dancers (all nubile pretty young girls) practicing.
Suddenly they hear some noises (being polite) and they all scamper out. They witness a western hop dance practice session. And the instructor, none other than Rishi Kapoor's son aka RKS (that is how I recognize him).
There is a break and RKS takes out a coke and guzzles it. And there is adequate skin and abs show. The Bhartnatyam girls go "ga ga". The byline "turn up the day"
What the heck, Coke what is this advertisement all about? Why the Bharatanatyam girls? Does it mean that Bhartnatyam learning girls are all old-fashioned and staid!
And what is the connection? Why Bharatnatyam, is it because of pretty colours and costumes. And why should the girls ogle the instructor?
Come on Coca-Cola, this creative looks as if were thought and executed out of a toilet seat by a team suffering from acute constipation!
First Posted on Facebook on 16th December 2020!
