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Showing posts with label Best Dr. M. Anil Ramesh. Show all posts
Showing posts with label Best Dr. M. Anil Ramesh. Show all posts

May 02, 2022

peyTM - Sweat Pants - Fake products that imitate famous brands - Any thing goes!


Very interesting, one of my colleagues is wearing trousers with the brand name Peytm. Classic case of fake/Spurious brands that imitate famous brands and the audacity of Indian manufacturers to get away with such practices! 

The funniest part is that Paytm is an E-wallet company and is not a clothing brand. But in a world full of clutter, Paytm is a clutter cutter and it has a huge recall. And there are enough predatory vultures to take care of any opportunity to get a free promotional ride.

Comments: 

Raghavendra Raghavender Matam: And it's Sweat too!

Anil Ramesh: PeyTm sweat is copycat's sugar syrup, Raghavendra Raghavender Matam!

Vijay Arjun Veeravalli: But Did he buy checking the brand name on that. I don't think so.

October 05, 2021

Memoirs of a Metro Man (Not E. Sreedharan’s)

 

These are the memoirs of another man, me who qualifies as a common Man in a Metro. Right from its inception in 2017, I have been a great fan of the Hyderabad Metro service. I am proud to say that I frequently use Hyderabad Metro and am fascinated by its convenience, speed, connectivity, and lack of frequent traffic jams that are quite prevalent in the other, modes of public transport.

Metro is convenient for me as we stay close to Miyapur station, one of the terminal points. This ensures that I always get a place to sit when I start my journey. My return journey station, Moosaram Bagh too is very close to the other terminus, LB Nagar and I am ensured comfortable seating on both sides of the journey. My wife jokes “you move from a drawing-room (house) to an Air-conditioned Office (My workplace) courtesy, Hyderabad Metro”.

I call myself an MMTS traveler using a Multi-Modal Transport System (MMTS). Metro train, Bus, Auto, Cab, Car, walking are all means of traveling for me. The following are some of my observations about Metro Travelers.

1) “Eating and drinking are banned in Hyderabad Metro”. This might surprise many travelers but it is true. Unlike a regular railway system where eating and drinking non-alcoholic beverages is permitted, eating and drinking are not permitted in Metro trains. Most don’t drink or eat, but in few cases, it has been noticed that people munch on snacks (Kurkure, Chips, Frankie’s, Samosas and drink water (permissible), and in some cases I have seen travelers drinking Coke/Pepsi. But it is undeniable that most people don’t eat or drink as the journeys tend to be short, maximum 10 or 15 minutes.

2)  According to the Hyderabad Metro Website, taking photos is also banned. But this too like eating and drinking this is never enforced. There are no signboards about prohibiting eating, drinking, and taking snaps and selfies. Commuters can’t be blamed for indulging in these activities as most might not even be aware that these activities are banned.

3)  Most commuters don’t believe in queuing up while entering the train or when they are disembarking. It’s a free for all and even at terminal stations there is pell-mell and people simply rush in like stampeded cattle!

4)  No respect for women, people with special needs, or senior citizens. Except for the reserved ladies section where only women sit, all other seating area is occupied by young men and women who give scant notice to others with special needs. Even in places reserved for the senior citizens have to ask for people to vacate the seats. No one voluntarily gets up and offers a seat. The other day, a senior citizen demanded a seat. The man sitting had an interesting reason not to get up. He said, “Ask those youngsters (pointing to some teenagers) to get up. I am older than them”. This defeats the entire purpose of reserving the seats. The seats are meant for senior citizens and people sitting have to vacate without putting any preconditions!

5)  During the four years of my travel in Hyderabad Metro, I have some interesting insights. No one reads printed matter of any sort! Apart from me (I read novels and magazines), Once I saw a young girl reading a novel and on another occasion, I saw a young man reading a newspaper. That is all! 99% of the travelers are joined to their umbilical cord, the omnipresent cellphone. Most people listen to music (loudly), talk incessantly (again loudly), see videos (movies, serials, comedy shows) at high decibel levels. It is a cacophony of sounds. Very few people use headphones or earphones. I am told that in Japan there is pin-drop silence in metros and most if any all travelers use headphones and earphones and text instead of talking to avoid disturbing others.

6)  Commuters' backpacks are a big nuisance. The unwieldy backpacks often swing in all directions and hit other standing travelers or brush the faces of the seated travelers. I often think of the pack backers as being pregnant on the wrong side. Most of the backpacks look like full-term pregnancies. It looks as if the baby inside would pop out at any time. Hyderabad metro should use its train audio system to advise commuters to put their back backs on the floor and not take up additional space and assault the others.

7) Women tend to converge both at the first and the last cars (compartments). The last car had a women-only section which now allows all passengers but women still prefer the first and the last cars.

8) Staircases are not very popular and only around 5% of travelers use the staircases. Most use the escalators and the lifts. Lifts are meant elderly and travelers with special needs but most ignore the instructions posted at the lift entrance.

9)  No respect for personal space. Due to Covid, Hyderabad Metro has made it mandatory that travelers sit only on alternate seats. But this is not enforced and all seats are occupied. The travelers in the allowed seating make seating difficult in the restricted seats by spreading their thighs and making sitting unconvertable. But alas, the hardy Hyderabadi Metro travelers squeeze themselves and slowly but surely make the unwilling next eat person sit properly (with thighs close together).

10)   In spite of repeated requests by the Hyderabad Metro personnel there is too much crowding at the front part of the train. The metro personnel plead and request the commuters to move back but to no avail. There is a tendency to get into the train from the front part and then move back. Common sense says that the last compartment is least preferred. It is less crowded and there are more chances of getting seating space.

May 22, 2021

Perils of Celebrity Endorsements.

 First published in Facebook on 5th January 2021


Perils of having a celebrity endorsing the company and its products! First, it was Tiger Woods and now it is Saurav Ganguly. 

Many marketing gurus think that celebrity endorsements bring in quick eyeballs, instant recognition, and a chance to bask in the celebrity's goodwill and charisma. 

But they forget that the reverse could be true too. The negatives and the bad publicity can stick to the brand and to the products. 

Products and services having Tiger Woods as a celebrity endorser realized the same to their horror when he was embroiled in a huge controversy and they all had to beat a hasty retreat. 

Similarly, Products endorsed by Aamir Khan also were on a sticky wicket when he too got involved in issuing controversial statements. 

The latest victim of the celebrity endorsement saga is Fortune oil, touting to be safe for the heart. The celebrity endorser, none other than dada Sourav Ganguly the darling of the cricket masses with or without his shirt. 

Saurav Ganguly suffering a mild heart attack was like a punch in the solar plexus and the company was forced to withdraw the campaign featuring Dada! Such are the perils of Celebrity endorsements. "To do or not to do".

Comments:

Gopi Reddy: Classic example of brand ambassador destroying brand snap deal which was lost in the air after endorsing Aamir Khan and controversial comments made by him which affected snap deal

Anil Ramesh: True already mentioned in my post Gopi Reddy

Soumya Mohapatra: The other thing I found amusing was...the choice of celebrity for an Ad. I can understand Virat endorsing "Boost" as he is an elite Athlete himself. I don't understand how Sharukh Khan promoting BYJUs or Hrithik promoting White Hat Jr. Is relevant? I am not sure if these guys completed their education properly. Why would a parent get inspired by that and enroll their child into that program?

 Anil Ramesh: Very true Soumya Mohapatra it leads to a crisis of credibility. The believability of the expertise of the so-called expert who happens to be a celebrity.

 Srinivas Darbha: It is boring to see the same faces so much. Some ads have new faces which make it interesting to watch the ads. I never buy anything just because X or Y endorsed it. I make my choice based on brand and reviews