Recently I had visited Kodaikanal the queen of the hill resorts in Southern India. Kodai as it is popularly called is really a queen of the hills. It has very cool climate, great connectivity with major metros and boasts of wonderful tourist attractions. Best of all it is inhabited by very friendly people.
But like many things n India there is lot to be desired in the marketing of the hill station. There is no consortium of hotel owners and resultantly the hotels jack up their prices in the tourist or the peak season. This leads to the fleecing of the tourists in the peak season.
Kodai does not have good sign boards displaying the major tourist attractions and the distance one has to cover to reach them. Suitable signboards and directions are very much needed for trekkers and tourist who want to reach the tourist spots on their own.
Suitably impressed we asked for the guide fee. WE were told that the guide would charge us 600 rupees (12 Dollars). A jaw dropping price as the distance was hardly 4 kilometers. Finally we did the trek by ourselves. Yes it was easily done and the locals helped us find the directions. Fairy falls is quite safe and there was no thick jungle around the falls.
Kodai has beautiful locales but is marred by the noisy and intrusive vendors. They crowd the tourist attractions and in many cases the attraction is hardly visible due to the number of vendors surrounding the tourist attraction. There is lot of noise and tourists are pestered by demanding photographers wanting to take a snap that will freeze the moment for posterity.
Just imagine gifting a box of Kodai chocolates to a friend. He would think that you have mistakenly brought him your afternoon lunch!
I think that the management of Kodaikanal needs to brush up its functioning and learn the tricks of the trade of how to market a hill station. That way they would ensure more pleasant memories to their visitors and also enrich their coffers.