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Showing posts with label origins of famous brands and products. Show all posts
Showing posts with label origins of famous brands and products. Show all posts

August 25, 2014

Osama Bin Laden, Shakeela and Anti Christ - Deadly Brand Names




What is in a name? In my view everything.  Flavor these, Osama Bin Laden, Shakeela, Manavatti (the bride), Kotuvadi (Carpenter’s hammer), Anti-Christ, Ammini, Kanaal Parungi, and Patta. 

In the world driven by imagery and brand names, the above are the names given to illicitly brewed liquor or hooch in the state of Kerala.  The illicit liquor makers are very market savvy and have given very interesting and thought provoking brand names.

A bottle of Osama Bin Laden would make the drinker want to crash into buildings while Shakeela would make the tippler want to go clothes free irrespective of surroundings. Mannavati (the bride) would make a person become tongue tied and as shy as a blushing bride. Kotuvadi (the carpenter’s hammer) would hammer the liquor into a person’s body.

Anti-Christ is the name given to toddy and it claims that a person would need three days to resurrect oneself from its impact. Illicit arrack is called Ammini (a common name for a woman) as women are actively involved in the production and the selling process. The illicit liquor is also called Kanaal Parungi as the medium sized barrels in which the illicit liquor is stored is hidden in the irrigation canals.

The oldest illicit liquors is called the “Patta” as it is brewed in Cinnamon. (Cinnamon is called Patta in Malayalam).   

The illicit liquor marketers are showing us a way to colorfully brand the products and get the eyeballs and the buzz to make the products get noticed and get the top of the mind recall from the customers.

June 20, 2014

Origins of Famous brands and Products


Many products have interesting stories of  origins, One of them has to thank the US President and the other  a mother with a very observant eye. Read on

First Teddy Bear
Teddy Bear: The Teddy Bear is named after Theodore 'Teddy' Roosevelt, the famous hunting President of the USA. In 1902 President Roosevelt, visiting Mississippi decided to go out hunting for the day. After several hours, he still hadn't got anything, when one of his aides discovered a lost bear cub wandering through the woods. Catching it, the aide tied it to a tree, and brought the President to shoot it.

Roosevelt' couldn't bring himself to shoot the defenseless cub, and ordered it to be set free. The press contingent following Roosevelt's visit heard about the story, and it inspired cartoonist Clifford Berryman to draw a cartoon of the incident, entitled 'Drawing the Line in Mississippi'.

The printed cartoon triggered inspiration for Brooklyn candy store owner Morris Michtom. Using Berryman's cartoon as a guide, he quickly worked out a pattern, and, his wife had soon put together a little jointed toy bear cub, which Morris put into his shop window with a copy of the cartoon, and a handwritten notice saying 'Teddy's Bear'. The Bears sold well  and within a year, Michtom closed his candy store, and founded the Ideal Novelty and Toy Co. - still one of the biggest toy firms in the world.

Rene Lacoste
Lacoste is a French clothing company that sells high end clothing, footwear, perfume, leather goods, watches, eyewear and the most famous Polo shirts. The company can be recognized by its famous green crocodile logo. Rene Lacoste the company's founder was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. In November 2012 Lacoste was bought by Swiss family-held group Maus Freres.

Rene Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.

Barbie doll: Barbie is a fashion doll manufactured by the American toy-company Mattel Inc and launched in March 1959 by American businesswoman Ruth Handler who is credited with the creation of the doll using a German doll called Bild Lilli as inspiration.

Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot a co-founder of the Mattel toy company.

During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lili.  The adult-figured doll was exactly what Handler had in mind, so she purchased three of them.

She gave one to her daughter and took the others back to Mattel. Upon her return to the United States, Handler reworked the design of the doll and the doll was given a new name, Barbie, after her daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. This date is also used as Barbie's official birthday.

T shirts: The beginning of the T-shirt is credited to the US navy. While other historians say it was the "swabs" in the British Royal Navy who wore them under their uniforms in World War I, some even suggest it was the French Army. American soldiers liked the comfortable lightweight cotton undershirt compared to the wool uniforms American soldiers wore and the rest is history. 

U.S. Navy was issuing crew-necked, short-sleeved, white cotton undershirts in 1913. The newly created shirt allowed ease of movement and quick drying. By the 1920s the T-shirt had become an official tern in the American English Dictionary. By the late 1930s a couple of US retailers were marketing them, namely Hanes, Fruit of the Loom and Sears, Roebuck & Co.  

By World War II both the US Navy and army were wearing standard issue t-shirts as underwear. However, it was really in the 1940’s that the t-shirt really got going with returning US servicemen. The Smithsonian museum has ‘the oldest printed T-shirt’ on record in their collection and on display. It is a campaign shirt for New York Gov. Thomas Dewey's 1948 presidential campaign.

Jeans: Jeans are trousers  made from denim or Dungaree  cloth. Often the term "jeans" refers to a particular style of pants, called "blue jeans" and invented by Jacob Davis and Levi Strauss  in 1873. Starting in the 1950s, jeans, originally designed for cowboys and miners, became popular among teenagers. Historic brands include Levi’s, Lee and Wrangler. Jeans come in various fits, including skinny, tapered, slim, straight, boot cut, narrow bottom, low waist, anti-fit, and flare.

Jeans are now a popular article of casual clothing around the world. They come in many styles and colors; however, blue jeans are the most popular. The jeans in the picture is the first pair of riveted jeans that was ever made by Levi Strauss and his partner Jacob Davis. This is the oldest pair of Levis and is valued at $150,000.