Vimpossible - Really

 

Vimpossible Advertisement. It is quite a mouthful. Good creative, impossible becoming Vim Possible. Appears nice in the Advertisement.

Punning with the word is alright but Vimpossible is sounding still like impossible. Will it leave any negative connotation with the users?

As an afterthought, it hardly matters. Most Indians luckily would not understand the word! Sneha with her winning smile will sail the advertisement through!

Missing - a Misleading advertisement

 

My Student's Query

Good afternoon Sir, I have seen this pic on Instagram. Sir is this legal to advertise like this?

Me: Interesting advertisement, if you complain about this ad in ASCI ( Advertising Standards Council of India) and many others like you, me, and us complain it can get banned. Personally, I think The ad is in bad taste and has a very glaring spelling mistake "beautiful".

The USP of the product is not clear and the worst part is the brand name is mentioned in a very small print.

The only way this ad can get famous is for the reason that you have posted "for the wrong reasons".

Remember one howler from a fashion saloon in Bowenpally. It was seductively titled "trigger my passion' making it almost an Axe type of ad.

What did Charvi the fashion shop meant "Trigger my fashion!"

All in all, good observation.

Misleading ad and designed by the company itself and it directly advertised in the newspaper.

This is unethical and the newspaper concerned is not following standard media practices.

Conversation between Me and Sai Matam

Sai Matam: This Q and A would have taught your student than any textbook alone. The real education is to think and apply what you learned!

Dr. M. Anil Ramesh: Yes true, happy to say now at least 10 students do it now in my class!

Dr. M. Anil Ramesh: Out of 126 but it is still a start. A journey of 1000 miles starts with a single step!

Sai Matam: This is an education in the truest sense. You are teaching them to fish

Sai Matam: Common sense is not so common. You can only hope to reach a certain portion of your students. 10% is great.

Sai Matam: Also, your students come from all over - not IIM + where 'A' students are the norm.

Dr. M. Anil Ramesh: Yes, it is like being hit in solar Plexus. They struggled when I used the term the company's profits went southwards. I was quoting a western author!

Sai Matam: Poor reading habits and poor vocabulary

Sai Matam: You have plenty of challenges

Dr. M. Anil Ramesh: Yes

End of conversation

Best Indian advertisements - Liril and Hamara Bajaj

It is said that only three things are definite in this world. Two of them are death and taxes. And the third one is advertising. We are continuously bombarded with advertisements. Then came in thick and fast. Some of them are almost like the sleight of hand of the magician. we don't even know that we have been stung by a subliminal advertisement. Many find advertisements to be a big drag a waste of time,  simply put a pain. Many others disagree and call them "the maximum fun one can have with their clothes on!" 

It is very difficult to pick up the five best advertisements when you have a list that runs into more than a hundred.  But I would bite the bullet. To make things simple I would pick up 5 best advertisements from India.

1. The best advertisement that I can think of is the "Liril" advertisement that was created by Alyque Padamsee for HLL. I remember sneaking into the cinema hall in the seventies and breathlessly waiting for the wildly exhilarating Liril Ad. The girl in the bikini, the locale, and the music meant that for more than two generations liril girl was the ideal wet girl. (pun unintended). Padamsee explains that the five minutes that a Lady of the house gets when she is bathing is the only private time she gets in the entire day. The ad made her feel special. 10 out of 10 Padamsee!. 

Incidentally when one watches the later liril ads the girls have become more and more prudent and they started wearing more and more clothes. A mirror of the present society - we have become a nation of hypocrites. If the Liril ad is to be made today I am sure the liril girl will be wearing a six-yard saree.  

2. The second best advertisement that symbolized the coming of age of Indian advertising is the ad that was made for "Bajaj Scooters". Hamara Bajaj stood the test of time and regularly tops the list of the best advertisements that were made in India. The most impressive thing about Hamara Bajaj was the not-so-subtle message saying that India is Bajaj and having a Bajaj scooter is the most patriotic thing. And Bajaj was the most secular of the products that was available.

Sadly for a product that was so prided that it was offered as dowry, Bajaj scooter fell in bad ways. The scooter was very old-fashioned, it had to be bent and cajoled, and then KICK started to live. So boring!. Bajaj did and could not anticipate the changing tastes of the customers. Recently Bajaj scooter was given so decent burial by a tearful Rahul Bajaj. Sorry to see you go Bajaj Chetak- you were our darling. The burial of Bajaj Chetak is a reminder that nothing is constant and that companies should keep up with time and not be bogged down by Marketing Myopia. This is a classic case of falling in love with your product and not keeping track of the changing needs of the customer. 

Keywords: Advertising, Liril, Alyque Padamsee, Bajaj Scooters, Hamara Bajaj, Patriotic, Secular,\ Changing tastes, Marketing Myopia, Brand nostalgia, Evolution, Cultural shifts, Legacy, Product lifecycle, Innovation.