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Showing posts with label CBIT Chilkur. Show all posts
Showing posts with label CBIT Chilkur. Show all posts

April 13, 2024

The Holy Grail - Protect your Logo and abbreviations - Brand Name could get damaged!


I found this at Ameerpet Metro station. Sri Raghavendra Hotel is calling itself SRH. Clever branding, I don't know. It would be interesting to know Sunrisers Hyderabad's (SRH) view on this branding. 

Come to think of it, did SRH register a copyright itself as a logo? Most Indian companies are very lax about copyrights. Bawarchi at RTC Crossroads gave Paradise Biryani a run for its money and never bothered about copyrighting its name. 



As a result, we have Green Bawarchi, Red Bawarchi, and Bawarchis in all colours and hues. It causes confusion in the consumer's mind.

 


Chaithanya Bharathi Institute of Technology, Gandipet did not copyright its abbreviation (CBIT). 

As a result, we have another CBIT (Chilkur Balaji Institute of Technology) 

And another CBIT in Proddatur. This time there is no play on words, it is the Chaithanya Bharathi Institute of Technology. And Voila CBIT, Proddatur, recorded 100% admission through the convenor quota. The abbreviation CBIT has created confusion in the minds of the students. 

Hyderabad Public School has opened a branch in Kadapa, and, called it "Hyderabad Public School, Kadapa", Does it create confusion in the minds of the consumer? You bet it does!!!