CRED UPI latest advertisement - David Warner and Rajamouli - Deadly Duo and a Deadly Duet!!!

What a wonderful advertisement. It is IPL time and Cred UPI is cashing in (pun unintended). UPI payments have become omnipresent, and the brand has become generic. Cred wants to break the clutter. It wants us to think, "UPI means CRED, and CRED means UPI.".

The clutter-breaking advertisement using Leander Paes was brilliant in itself. Leander Paes, a winner of 18 grand slam titles, flounders when asked to kill mosquitoes with a mosquito bat in a restaurant. Hapless, he turns to CRED UPI for better discounts and better service.

The latest advertisement for CRED, pardon the pun, is a blockbuster. It features a shy Rajamouli, the ace director, pitted against Davis Warner, the star Australian cricketer.

Brash and aggressive David Warner became a darling with the Telugus during his stay with SRH. He loved Hyderabad, and boy, oh boy, Hyderabad loved him back. He was christened Warner Miya.

Warner loved Telugu movies and performed spoofs of many Telugu movie scenes and songs on his TikTok handle. Warner's wife and daughter, too, became part of his goofy spoofs. Warner loved Telugu movies, period.

Warner was one of the reasons why the signature move of Allu Arjun became one of the most popular ways to celebrate in cricket, especially in T2O and ODI cricket. Thus, it was a coup of sorts when CRED roped in David Warner and pitted him against Rajmouli.

The rib-tickling advertisement is worth watching again and again. To get a discount on his non-CRED UPI, Rajamouli faces harrowing times. Warner makes Rajamouli cast him as a hero in his next film. And what follows is a laugh riot.

Warner appears in a song with a bat, dances totally out of sync, roughly asks Rajmouli if it is RRR or Rrrr, brashes up the baddies too enthusiastically, asks for a kangaroo instead of a horse, and has the cheek to tell Rajamouli, "See you at the Oscars.".

In total desperation, Rajmouli surrenders and switches to the CRED UPI. What makes this advertisement effective is its timing.

India has switched to IPL. Warner is a known figure, and so is Rajamouli. My bet is that this advertisement will garner tremendous eyeballs and if shown in the stadiums, will make the spectators roar its approval. Wonderful advertisement, CRED. Way to go. Creative, topical, and hits the bullseye.

Darren Sammy the west Indian cricket player calls SRH racist - the pot calling the kettle black

07-06-2020

Sammy the ex-West Indies cricket player suddenly understanding  "Kallu meant black" when he was playing for Sunrisers Hyderabad during his IPL playing days is extremely amusing, to say the least. 

Most cricket players including foreign players are ribbed mercilessly by all crowds including the Indian spectators. Most take it as par for the course and bear it as IPL is a gravy train that no one wants to miss. 

Now that his IPL days are over Sammy is suddenly critical of SRH. Any how Sammy, even in West Indies cricket racism exists in another form.

Indian origin cricketers who played for West Indies are derided and Keith Arthurton once called an Indian origin cricket player a "bloody coolie" and got away with it. 

And recently another West Indies cricket star Chris Gail ripped into Ram Naresh Sarwan and called him  "a snake and worse than a Corona Virus". Well well, Sammy it is like the proverb  "the pot calling the kettle black (pun unintended)!"

3M, KFC and HIL, what is in the name - Everything

A key element of Marketing is observation. Why did Minnesota Mining and Manufacturing company become 3M and why did Kentucky Fried Chicken become KFC?

First of all, short names are easy to remember and easy to pronounce and stylish too. But the most important reason was 3M moved away from minerals and mining business and did not want to appear like a laid back mining company.

Similarly, KFC did not want to get tied down to a place Kentucky and did want the customers to even utter that dirty five letter word "Fried" hearing which all its customers recoil in disgust. It is as if they have taken a bath in fried oil. So it is KFC.

Just now Dhoni was out pitching for HIL, earlier called Hyderabad Industries limited. So Dhoni stylishly says HIL and a diehard Hyderabadi like me has a small frown. Yes, I would have been happy if Dhoni had said Hyderabad Industries limited.

But as an afterthought that campaign would be a no brainer. How can Chennai captain pitch for Hyderabad? It would be the ultimate sacrilege! What do you guys say!!!???