Innovative Tablet advertisements - Pepsi MAX and Bradesco's fake car advertisement

Tablets are becoming popular and many advertisers are creating campaigns exclusively for this media. A pick of the best Tablet advertisements.

 

Pepsi MAX made one of the most interactive iPad ads ever.

When Pepsi MAX decided to make an iPad ad (with TBWA/Chiat/Day and OMD), it decided to maximize every single iPad functionality. "There doesn't even have to be a reason for it!" the soda company boasted.

With a touch of the banner, consumers were launched into a completely interactive experience.

It started with a humorous video that introduced Pepsi MAX (with sweeping shots of the bottle). Consumers were then launched into a world of random activities.

Users could swipe the screen to play Spin the Bottle; shake the tablet to make the bottle explode; zoom-in to be transported to a unique "cola universe" with pugs, Snoop Lion, and "pegacorns." If the reader zoomed deep enough he went back in time to witness the big bang. Users who put their palm on the iPad got a personalized fortune.

Bradesco's fake car advertisement

While many car companies have made compelling tablet advertisements, one of the best campaigns was actually a fake car advertisement.

 

Bradesco, a car insurance provider, put ads in iPad magazine apps that looked like a traditional spread for a luxury car brand. The catch came when people swiped their finger across the screen to turn the page, causing the car to crash. The tagline for the Cannes Lion-winning spot. "Unexpected events happen without warning. Make a Bradesco car insurance plan."

The ad was created by Allmap BBDO, Sao Paulo.

 

Read the entire list at: http://www.businessinsider.com/10-most-innovative-tablet-campaigns-ever-2012-11?op=1

 

Heart touching advertisement from ICICI Prudential

 

One sector every one fears is Insurance. Who in the world want to face a perk salesman early in the morning who fires a salvo  - “suppose you die?”. Yes death is inevitable and it will come to all of us. But thinking about it is unpleasant and that too on a Monday morning. And the worst part of it – being reminded by a salesman who wants to cash in on somebody else’s demise.
 

Thus it is not surprising that most Life insurance advertisements are so boring that they are permanently ignored (far from selective attention, selective absorption and selective retention). Most of the story lines are drab, tacky and uninspiring. The rapid fire end line about insurance being solicitation and not compulsory it’s the ultimate turn off.

Thus it was very surprising to see the latest advertisement of ICICI – Prudential Life Insurance – Par Bande Ache Hai. It has a great storyline, haunting music and taut editing. It is a terrific story told in 60 seconds. A dream come true!.

Many incidents are recited in one. The father testing the strength of the bridge before he allows his family to step on it, The exasperated wife picking up a towel from the floor and her husband adroitly closing the dressing table’s drawer so that his wife does not bang her head, father taking the blame of muddy footprints instead of his daughter and finally the husband taking the side of the traffic on the road are all master pieces of observation and human behaviour.

All of us have warts and many shortcomings but we are loved and we love others. Love has to be unselfish and everlasting. Beautiful sentiments.   And the company that brings the lump in our throat – ICICI Prudential. A great advertisement – I am sure this will win many laurels and awards. Keep going – ICICI Prudential, expecting many more good things from you.

 

Battle at Kruger ( the most amazing nature video of all time)

 Watch the video at http://www.youtube.com/watch?v=LU8DDYz68kM

Battle at Kruger is an amazing nature video. It was Sai Prasad who told me about this amazing video way back in 2008. It is mind boggling that a video by an amateur videographer has been watched by 63,466,716 people on the Youtube. (As on 30^th September 2011, 1835 IST). Many more millions have watched this amazing video on major television networks including the national geographic.

Battle at Kruger is an eight-minute amateur wildlife video that depicts an unfolding confrontation between a herd of buffaloes, a small pride of lions and crocodiles. The video was shot in September 2004 at the transport Dam watering hole in Kruger National Park, South Africa, during a Safari guided by Frank Watts. It was filmed by videographer David Budzinski and photographer Jason Schlosberg.

Taken from a small vehicle on the opposite side of the watering hole with a digital camcorder the video begins with the herd of buffalo approaching the water. Upon seeing the lions, the buffaloes runaway and the lions charge and disperse the herd, picking off a baby buffalo, which in a panic to escape gets thrown into the water.

While the lions try to drag the buffalo out of the water, the baby buffalo is grabbed by a crocodile, which fights for it before giving up and leaving it to the lions. The lions sit down and prepare to eat, but are quickly surrounded by the reorganized buffalo, who move in and begin charging and kicking at the lions.

After a battle which sees one lion being tossed into the air by a buffalo, the baby buffalo still alive, to the astonishment of the onlookers escapes into the herd. The emboldened buffalo then proceed to chase the remaining lions away.

After being posted on YouTube on 3 May 2007, Battle at Kruger received over 63 million views and became a viral video sensation and was widely praised for its dramatic depiction of wildlife. It became one of YouTube's most popular videos, with more than 60 million views and 79 thousand comments as of September 2011 and won the Best Eyewitness Video in the 2nd Annual YouTube Video Awards.

The video was also the subject of an article in the 25 June 2007 issue of Time magazine, and was featured in the first episode of ABC News i-Caught, which aired on 7 August 2007. A National Geographic documentary on the video debuted on the National Geographic Channel on 11 May 2008.

It is, very rare for such events to be captured on film even by professional wildlife photographers. Dereck Joubert, a photographer and writer for National Geographic said of the video:

"There is no doubt at all that the tourist who shot that scene were unbelievably lucky. I mean, we would've considered ourselves lucky to have had that whole scene happen in front of us.

What can be learnt from this video is that sometimes strange events happen right in front of us. There are few people in this world who capture that moment and encash their incredible luck that destiny gifted them.