"AMUL Disrupts the Market: When Curd Becomes Cheaper Than Milk!" 🥛🔄🍶

Marketing is a strange field. Normal logic does not hold water.  For example, 500 ml or 500 grams of milk costs 31 rupees @ 6.2 paisa per gram, and typically curd 400 grams costs 45 rupees for 400 grams @ 11.25 paisa per gram. 

Economists always talk about "value addition". Don't know what value addition is in letting milk become curds!!. Add some yeast and keep it aside for a night. 

In every market, there is a disruptor and that disruptor is AMUL. AMUL has come out with new pricing for its curd. 

AMUL is selling 850 grams of curd at Rs 50. That is 5.88 paisa per gram. 

And in comparison all competitors charge 100 Rs for 1000 grams and that 10 Paisa per gram. So AMUL's price is almost 50% of that of the competitors!! The cost per gram of curd is cheaper than milk. How is it possible?

Keywords: How AMUL sets competitive prices, Dairy industry pricing strategies, Why curd is more expensive than milk, AMUL vs competitors' pricing, Cheapest curd in India, Economics of dairy pricing,

Points to Ponder:  Why is AMUL curd cheaper than milk? AMUL’s disruptive pricing strategy in the dairy market, How AMUL is changing the curd pricing game, Comparing AMUL curd with other brands: Which is cheaper? The economics behind milk and curd pricing in India.

"Rage-Baiting & Hypocrisy"🔥📺

Rage baiting is a manipulative online tactic that intentionally provokes anger or outrage to increase engagement. It's often used to increase traffic, subscribers, and revenue.

So why patronage such shows. I have not even seen one India latent show but I am told that each show had views over 3 to 4 crores. So most of the viewers are hypocrites. They watched it, loved the content, and now are saying  "Chee, chee"

Keywords: How rage baiting increases views, Why do people engage with controversial content, The Psychology Behind Viral Outrage, Hate-watching phenomenon, Media tactics to provoke outrage, Manipulative content marketing, 

Points to Ponder:  Why do people watch content they claim to hate? How rage baiting tricks audiences into higher engagement, The dark side of viral marketing and social media outrage, Why controversial shows get millions of views despite criticism, The role of hypocrisy in boosting online content popularity,

"900,000 Reads & Counting: A 15-Year Journey to the Million-Reader Club!"

It happened early in the morning and it took 15 years to come! 900000 lifetime readers point reached for the blog dranil-marketingmusings.blogspot.com.

A point to ponder 45 crore blogs exist throughout the world. How many cross a million reads. No exact statistics exist. Maybe 45,000!!!

Proud and humble to be in that club. Thank you to all the readers who made this happen. 😀🙏😅

Keywords: How many blogs reach 1 million views, Blog readership statistics, Blogging achievements, Celebrating blog milestones, Growing a blog audience, Successful blogging journey, 

Points to Ponder: How I reached 900,000 blog views in 15 years, What percentage of blogs cross 1 million reads, The journey from zero to a million blog readers, Blogging success: Reaching 900K lifetime views, Lessons from growing a blog to 900,000+ readers

900000 life-time views and Counting: How AI Helped Me Create Stunning Posters in Seconds!" 🚀🎨

AI is a fascinating field. Used properly it can aid us in many ways. My blog is inching towards the 900,000 views mark and sits at 899643. 

I made three posters one about the present views, one about 900000 views, and another about the next target of a million views. 

All in a jiffy without the help of a designer and without knowing the ABC of Adobe Photoshop!

Keywords: Blogging milestones celebration, AI in content creation, Free AI design tools, AI for non-designers, Reaching 1 million blog views, Blog growth with AI.  

Points to Ponder: How I created posters without Photoshop using AI, Best AI tools to design graphics instantly, Celebrating 900K blog views with AI-powered posters, How AI is changing content creation for bloggers,  The road to 1 million blog views: My AI-powered journey. 

"India’s Demographic Dividend: The Economic Power Behind Record-Breaking Sports Viewership!" 📊🏏🔥

February 14, 2025

Can you believe it?? The most watched women's event was the women's FIFA World Cup finals with 1.2 crore views and 2.1 crore views overall. 

The first match of the Tata WPL itself has more views (3.3 crores) only on the Hotstar App and if we add at least another 4 crores on TV we will have over 7.3 crore viewers. That is over 3.5 times more viewership than the most watched women's sports live telecast. 

Talk of India's demographic dividend!!! A normal franchisee cricket match featuring women cricketers attracts more viewers than the finals of the world's most popular game - soccer. 

No wonder every sport in the world including cricket, soccer, tennis, and basketball wants to come to India and put their hand in the money pie. ICC has become a handmaiden of BCCI.

Keywords: Indian sports market growth, BCCI influence on global cricket, Sports broadcasting revenue in India,  ICC and BCCI relationship, Why Global Sports want to Invest in India, Future of women’s cricket in India

Points to Ponder: How India’s Demographic Dividend Boosts Sports Viewership, Why India is the biggest market for global sports leagues,  Cricket vs football viewership in India: A surprising comparison, Women’s cricket in India breaking global records, How India’s growing middle class is reshaping the sports economy

"Gen Z and the Lost Art of Book Hunting: A Tale of Instant Gratification"

On February 5th, 2025, we took our PGDM students on an industrial visit. I was asked to accompany them. Once on the bus, the students were belting out racy beats which were loudly playing out on the bus speakers. 

Unable to bear the cacophony, I tried to immerse myself in a book "Turn on the Heat" by A.AFair aka Erle Stanley Gardner the master storyteller. After some time the swaying motion of the bus was lulling me to sleep. I kept the novel aside and tried to sleep. 

"Sir, sir" a conspirational whisper. 

"Yes, yes"

A female student was talking from the seat behind "Can I take the book and read it?". 

Check she said, "Can I instead of may I". 

Me "How will you finish it by the evening" (I have stopped lending or presenting books. They are never returned nor read). 

"No problem sir, I will read a part of the book and read the rest as a download from the net," said the bookworm oops the girl student. 

I knew what was coming but still, I gave her the novel. The crestfallen girl returned the book within 10 minutes. "Sir, the book is not available online". 

I knew it, I knew it. What would I have done differently? 

1) search the details page. This was an Indian edition and it was printed by Master Mind Books, Bangalore. They might still have some copies. 

2) I would have checked in used books sites on the net. 

3) I would have gone to Abids on Sunday and searched for the book. 

4) I would have searched the net for read and return options.

5) Would have searched Amazon for a Kindle edition. 

6) Deep searched in specialized sites that allow free downloadable PDFs 

No the girl simply asked Google for a free PDF download and quit at the first instance. Gen Z wants instant breakfast, one hour before them feel hungry!! Feeling bemused!!!!

Points to Ponder: Erle Stanley Gardner, Perry Mason, Bertha Cool and Donald Lam Mystery, Why Gen Z prefers digital over physical books, How to find rare and out-of-print books online,  Best websites to buy second-hand books in India, Where to download classic novels legally for free, Are printed books dying in the digital age? 

"Pricing Paradox: How the same Product Has Two different Pricing Strategies!"

 

Relatable?? We can buy five small tabs for 100 rupees and save Rs 35/-. That is a crazy 35% discount for the same quantity and from the same company. Maybe be company is practicing Penetration pricing and Skimming pricing at the same time for the same product!!!

Keywords: How do companies set product prices, Why do prices vary for the same product? Retail pricing psychology, Skimming pricing examples. Penetration pricing in India, Consumer pricing strategy.

Points to Ponder: Why does the same product have different prices in different stores? Is this a marketing trick? Penetration vs Skimming pricing explained, How brands use pricing strategies to maximize profits, What is dual pricing, and how does it affect consumers? Are we being overcharged? The truth about product pricing strategies

"Robbing Paul to Pay Peter: The Shocking Truth About MRP Discounts!"

Emptor Decipiat (Buyer being Duped). All management students would have studied Caveat Emptor (Buyer beware). Maximum Retail Price had been introduced as a measure to help the customer get the best possible price. 

Companies don't seem to practice fair pricing. MRP is simply printed but never taken seriously. Take the case of Wipro Garnet 9 W electric bulbs that I bought from Dmart today. 

The MRP was Rs 240/- but I got it for Rs 45/-. That is an 80 percent discount. How is this possible? I got 10 bulbs for the cost of 2!!. That is buy 2, get 8 free!! So either Wipro has huge margins on its bulbs, middlemen's pound of flesh is too high in India or the mom-and-pop stores get very little margin (maybe 20 percent) on sale. 

So a normal customer who can't afford to go to Dmart pays 80% more than a customer who can afford to go to DMart. A typical example of robbing Paul to pay Peter!

Keywords: How MRP is set in India, Retail pricing strategy, Why MRP is ignored in India, Discounts in Indian supermarkets, Retail Profit Margins in India, Middlemen in Indian retail. 

Points to Ponder: Why do supermarkets offer huge discounts on MRP?, How much margin do companies make on retail products? Are consumers being overcharged due to MRP? MRP vs real price: Who decides product pricing? Why local stores can’t match supermarket discounts?

"From Passion to Recognition": Our Blog is Now Among India’s Top 65!" 🚀✨

Feedspot reader has gone through 1000s of blogs and has ranked "100 best Indian blogs to follow in 2025". Glad to inform you all that my blog dranil-marketingmusings.blogspot.com has secured the 65th position. 

Thank all the readers, you have a huge role in me achieving this position. Most of the other blogs are run by companies and MNCs. An individual blog ranked among commercially run blogs is a notable achievement. Thank you all once again.