Perfume ads have always been dodgy. They tend to be suggestive and play too much on the male hunting nature or the girls swooning over the guy and literally taking what ever part of the man they could get their hands on (the famous Axe chocolate perfume ad).
Layer Perfume took it one level higher by launching it's now defunct and banned ad campaign "Shot liya Kya".
In this scenario the latest Fogg ad comes as a breath of fresh air.
The ad is for Fogg neu and what better way than to turn the old concept on its head!
Couple of young girls studying in the library and a young man comes closer and enquires, " Where is the canteen SISTER? ".
That is a new one for sure. The girls are shocked but hide their amusement.
Fogg makes point of its Neu (newness) smartly. Friendships needs be always be on a boy friend-girl friend basis.
That is a good one Fogg Neu - like the Gen Alfa might quip "Good one bro".
