USA is Hollywood and Hollywood means Los Angeles. Los Angeles is famous for its movie studios and the most famous of them all – The Universal Studios. Marketers can learn nuances of place marketing from a visit to Universal studios.
The final element of suspense and drama is when the tram is taken into a dark tunnel. The guide dramatically announces to the visitors that they are going to the see the biggest actor in Hollywood. When the guide’s voice fades the light is focused on King Kong – a very real looking dummy – the biggest star in Hollywood.
One day at the universal studio teaches how to make a visit so memorable that it lasts for a life time and about which tales will be told for many generations to come. The visit becomes part of the folklore.