Samoa Airlines is the first Airline in the world to
sell the flight tickets by the kilo!
According to the Samoa Airlines web site this
how it works…
The customer has to give Samoa his weight… within a
kilo or two would be fine, then tell Samoa how much baggage he wants to take, the
customers can take as many bags as he likes but has to give Samoa the intended
total of his baggage in kilos (a kilo is 2.2 pounds)
The Samoa system will add all of this together and
charge by the kilo against the sector fare and that will be the customer’s total
airfare. On payment the customer will have a page to download and bring with him
when he checks in.
If the customers are traveling as a group and paying
as one then follow the same process for each member and again the system will
add all the weights and calculate the total cost based on the kilo rate for the
sector.
How does
this help the customer: By knowing the weights Samoa can make some arrangements for the best seat
for the customer for ease of travel and get customer more leg room and a more
spacious seating. Samoa will weigh
everything.
Logic of paying by weight: An Aircraft can only provide
a certain amount of weight on each and every sector for Samoa to sell, so Samoa’s
commodity is weight!
Samoa gears its price per kilo by working it to pay
for the sector and its objective is to carry the full payload – and give
everyone equal comfort and to maximize its efficiency so it can offer lower
rates.
So the more Samoa know about actual weight the more
efficient it can be at reaching the target then thus bringing its cost per kilo
down and the benefit can be passed to the customer. The Benefit is the best
price Samoa can deliver for anyone needing to send weight (either cargo or
passengers) on any of its sectors.
Samoa know that weight in advance so it can place the
customer or aleast it can try to get the customer space and a seat which is
comfortable and Samoa can do that by removing seats, increasing pitch between
rows, and leaving areas unoccupied – and if the customer can nominate a
companion Samoa know their weight and it can try to give the customer the
combination they deserve… and for the larger and heavier customers Samoa will
try to give ample space.
Benefits for families: no more paying for seats
for the kids at adult seat fare prices or half adult seat fare prices. Total up their individual weights and the
children get their seats at the same per kilo rate as everyone else on the
aircraft pays.
About cargo or unaccompanied baggage: With Samoa the customer can
book the cargo onto any particular flight. Cargo rates are the same as
passenger rates because a kilo…is a…kilo.. The only addition to cargo fees is
if an item is in need of special handling then an appropriate fee is added.
Samoa wants to reinvent ways to make air travel a
new experience.
That was a good post
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