Twins
separated at birth. Not by a long chance. This is the MD of
Lalitha Jewellers popularly called Gundu Garru. The rags to riches of the MD of
Lalitha Jewellers may or may not have appealed to the masses but the claim of
low cost, the comparability of the products and the sheer repeating (or
brainwashing) of the campaign have had the desired results. Gundu sir has
become an advertising icon by his own right.
Now, this guy is the
imitating Mr.Kiran of Lalitha Jewellery. He
is definitely not the MD of Nagarjuna cement. He is a model and Nagarjuna
cement is unabashedly imitating or aping Lalitha Jewellery MD. Right down to
the bald pate, rimless spectacles and even the blue t-shirt. imitation is the
best form of flattery.
The Nagarjuna
advertisement is trying to run down Lalitha Jewellers. I don't understand the
logic. Nagarjuna cement and Lalitha Jewelers are in different product
categories and Nagarjuna's cement brand promise is different from the brand
promise of Lalitha Jewellers. Lalitha Jewellersis about smart buying and
long-time investment, whereas Nagarjuna cement is about strength and
durability. The persona of Lalitha Jewellersis that of the elder person of the
house, whereas the persona of Nagarjuna cement model does not fit with that of
a Monagadu (a tough guy) cement a brand persona that Nagarjuna cement has
painstakingly built over decades of its existence.
Things to
ponder Nagarjuna cement. Time your creative department went into overdrive.
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