Indian English and American English - Part - I

Taken from http://www.immihelp.com/newcomer/indian-english-american-english-language-dictionary.html. A wonderful site very helpful. Everyone should check out this site.

Clothing

Indian English          American English

Braces                         Suspenders

Half-pant                     Shorts

Half sleeves                 Short sleeves

Handbag                     Purse, Pocketbook, Change purse

Jumper                         Sweater

Ladders (in stockings) Runs

Neckerchief                 Scarf

Overcoat (light)          Topcoat, Coat, Jacket

Overcoat (heavy)        Overcoat, Coat

Oversize                      Extra large

Petticoat                      Slip

Pinafore dress             Jumper

Polo-neck sweater       Turtle-neck sweater

Purse                           Wallet

Sanitary towel             Sanitary napkin, pad

Sports shoes                Sneakers, Athletic shoes, Running shoes

Suspenders                  Garters

Swim costume             Swim suit

Swim trunks                Swim suit

Tights                          Panty hose

Trial room                   Fitting room

Trousers                      Trousers, Pants, Slacks

Vest                             Under shirt

Waistcoat                    Vest

Waist petticoat            Half slip

Wind cheater               Wind breaker

Education

Indian English                      American English

3rd standard                            3rd grade

Be a student                            Take a class

Canteen                                   Cafeteria

College                                   School

Higher Secondary School       High School

Invigilator                               Proctor

Marks                                      Grades

Mark sheet                              Grade card

Primary school                        Elementary school

Private school                          Public school (free)

Public school                           Private school (tuition charged)

Secondary School                   Junior High School

Take a class                             Teach a class

University                               School

Food

Indian English                       American English

Biscuit                                     Cookie (if sweet), Cracker (if salty)

Brinjal                                     Eggplant

Brown bread                           Whole wheat bread

Bun                                         Biscuit

Cafe ("kayf")                           Cafe ("kaf-ay'")

Capsicum                                Bell pepper

Chocolate, Lollipop, Sweet    Candy

Cold drink                               Soda

Coriander                                Cilantro

Curd                                        Yogurt

Dry grapes                               Raisins

Filter coffee                            Brewed coffee

Finger chips                             French fries

French beans                           Snow peas

Garam masala                          Curry

Groundnuts                             Peanuts

Hotel                                       Restaurant (only for eating) Hotel (for staying and/or eating)

Jelly                                         Gelatin

Milk powder                           Cream

Nes-coffee                              Instant coffee

Lady fingers                           Okra

(Potato) wafers                       (Potato) chips

Saccrine                                   Artificial sweetener

Soft drink                                Soda

Small pastries                          Lady fingers

Soda                                        Club soda

Tomato sauce                          Ketchup   (tomato sauce is less sweet)

Oh Blimey - These were the cigarette advertisements!

The number one culprit for the most deaths caused in the world? No it is not war, terrorism or AIDS. It is deaths caused by consuming tobacco and tobacco related products. Tobacco is available everywhere and is still not seen as a major addiction. Except in the western world cigarette smoking is still  glamorous and smokers are idolized. Thus is not surprising that for many years advertising for cigarettes also followed the same trend. Sample some of the advertisements of the 1930s and 1940s to find out how cigarettes were promoted.

Santa Claus, an obscure figure from mythology and history has been popularized by Coca-Cola as the fun loving grand father figure everyone loves. Santa also promoted cigarettes. The brand - Camel and the punch line ‘two ways to say Merry Christmas – Pleasant smoking’. 

Phillip Morris claims scientific evidence to say that its cigarettes are milder on the throat than other cigarettes. The model looks like a teenage boy scout! 

Chesterfields teaches the smoker ABC – Always Buy Chesterfields. It rams it point with the copy ‘Always milder, better tasting and cooler smoking’. No surgeon's warning yet! Also claims a report of a market research firm – ‘no unpleasant after taste’.

This one is the masterpiece. It is a testimonial by the physicians. 20,679 of them saying ‘Luckies are less irritating’. 

Marlboro goes one step more. The advertisement depicts a toddler admiringly telling his father ‘Gee Dad you always get the best of everything – even Marlboro’. No talk of passive smoking and even of the bad influence of a dad smoking in front of his toddler.

The doctor ordered for LM filters. May be even prescribed - a pack of twenties per day! A twenty a day keeps the doctors away - permanently. If you are dead then there is no need for a doctor! 

Phil Silvers acting as sergeant Bilko endorses camel. So now an endorser from the armed forces, so what if it is not a real but a reel sergeant. 

Tipalet takes the cake. The advertisement says blow it (the smoke) in her face and she’ll follow you anywhere. The ultimate male dream – dominate her and smoke her into submission a la 40s and 50s style.

This one has Patrice Munsel a concert and opera singer proudly saying ‘My career depends on my voice. I smoke cool, mild Camel. The cigarette that agrees with my throat’. The same advertisement says more doctors smoke Camels than any other cigarettes.  

Seven letter for flavor. It is Winston. The advertisement depicts an idyllic scene of a husband and wife bonding over, what else the seven letter word for flavor – Winston.

The advertisement claim that doctors are very busy treating people and that they get a rare moment of pleasure of smoking a cigarette before they get back to the drudgery of treating people. The advertisement claims more doctors smoke Camels than any other brand of cigarettes.

Those were the days when the law was not very stringent and the horrors of both active and passive smoking were not known as clearly as we know them today. All in all a very nice study of what the initial phase of cigarette advertising was like in the throw back days years of 40s and the 50s. 

Iconic advertisement Campaign - ‘you meet the nicest people on a Honda'’

Habit changing advertisements: advertisements are meant to inform, influence and inspire people to buy and experience products and services. They can aid marketing in many ways including acting as remainder, to shock people, and to dissuade some people from procuring (de-marketing) and also in making people avoid or not to buy some products (negative marketing).

But there are some advertisements that make people change their perceptions, their ideas, feelings and make them look at products more favorably than what they were before.

Motorcycles had got a very unsavory reputation in the USA during the 50s and the 6os. People riding motorcycles were seen as tough and mean guys. In short motorcycles were seen as vehicles for the tough and the anti-social elements. The tough image of the Harley Davidson riders and the looks of the Harley riders did nothing to bolster confidence that motorcycles were for the entire family.

Enter Honda motors. Honda did an entire campaign that said ‘you meet the nicest people on a Honda’. This campaign was gone by Grey advertising, USA.

The advertisement depicted housewives, a parent and child, young couples and other respectable members of society-referred to as "the nicest people" riding Honda motorcycle for a variety of purposes.

Honda succeeded in its appeal to the American public. It was seen as a casual vehicle for daily activities, and as such was an entirely new consumer value as a vehicle for the entire family. It erased the motorcycle's deeply rooted image of evil and discontent.

This iconic campaign legitimized the motorcycles and made motor cycles and motorcycling reputable again in the USA.

 

Cricket advertisements that caught the eye (part – IV)

Ear plugs: The ear plugs that Hansie Cronje the South African cricket captain used for the first time in 1999 cricket world cup created quite a storm. They were not allowed. Now a days it is quite common to see earplugs being used by players in the 2020 cricket. If earphones are more used, the game could become more competitive and could provide the marketers of cellphone companies the golden opportunity to jump onto the bandwagon of effective cricket advertising.

Walkie-Talkie: The walkie talkies that the umpires use to communicate with the third umpire have been ignored by many companies and by advertisers. In tense situations the viewers focus on the umpire. In those crucial minutes the eyes would be on the walkie talkies. A golden opportunity for companies like Motorola to get their name etched in the minds of the consumer.

ICICI Prudential - Safe hands:  ICICI_Prudential did the safe hands campaign. The catches taken are shown as ICICI safe hand catches. The message is very clear if you insure with ICICI Prudential your life is in safe hands.

Electrolux - Electrifying highlights: The highlights at the end of the telecast are sponsored by Electrolux, an electrical company. The message needs no further explanation.

Britannia - 50:50: A brilliant campaign. This is done by Britannia 50:50. A biscuit that is 50% sweet and 50% salty. Whenever there is a third umpire decision pending Britannia 50:50 would appear on the screen. The decision could go either way. The batsman could be out or he could be safe. There can never be no closer association with the product than the third umpire decision. This is remarkable for a product whose USP is neither sweet nor salty. Very clever indeed.

TIMEX Superstats:  This was done in Doordarshan. DD as Doordarshan is popularly called was sponsoring a programme that gave out pre and post match analysis on its sports channel. The analysis included statistics given by an expert. These statistics were a delight for the numerical loving and data crunching cricket fans. Thus is was not a surprise that TIMEX a company that is known for precision watches was the sponsor and the programme was called TIMEX Supersats.

MRF – Sachin’s Bat: The best association of any product is that of Sachin Tendulkar and MRF. The broad blade of Sachin Tendulkar has the logo of MRF on its backside. This association immensely benefited MRF. The money that was paid initially was rumored to be a pittance but MRF struck with Sachin and became synonymous with Sachin.

Sachin is long lasting so is MRF, The runs made by Sachin are the most by any World cricketer, so are the miles on the road that are travelled by MRF tyres. The base line says it all. The tyre with muscle. Brilliant work, MRF take a bow.

Energizer – runout: Runouts happen when there is a misunderstanding between the two batsmen and one is run out. As the run out batsman is dejectedly walking away the Energizer battery advertisement would appear on the screen. The batsman needed more energy to make his ground. Energizer battery a battery that runs for ever.

Cricket advertisements that caught the eye (part – III)

MRF - Hit the Board: This concept was copied from Australia. The idea is that the ball should hit the board kept at the boundary line. There was a prize for any batsman who could hit the board. Adequate publicity was given to the scheme and it did garner lot of publicity for the company MRF. Also the television cameras focused on the board that got hit and the logo of the company too got focused.

Kitply Super sixers: At the end of the inning the viewers where treated to the sixers that were hit. The breath taking sixers were sponsored by Kitply the company that stood for super sticking. Super Sixers – Super stickers. Of course it rhymes. But I think that Kitply missed the bus. The association is not clear. Kitply should have stuck to safe hands (that is super catches that stuck to the hands of the fielders). They went for the rhyming rather for the association. Kitply would have considered the literacy levels of the Indians and considered that sticking (no pun intended) to super stickers was safe than sponsoring the catches. 

Advertisements on the cricket field and on sidescreen: One of the earliest forms of advertisements was to paint the company logo and the advertisement onto the ground itself. But many complaints of distraction and of players slipping on the painted surface, led to an innovation. Now the advertisements are not painted onto the ground. They look as if they are on the ground. But in reality the advertisement are superimposed on the image so that they look as if they are painted onto the ground. The side screens also have become high tech. The side screen facing the batsman is always white and only the sidescreen that is behind the batsman has an advertisement on it. The boards at the boundary line too have gone digital and they now display moving images akin to a TV screen.

Halls - Appeals: Cricket is one game where the bowler and fielders can appeal for a decision in their favor. And the appeal has to be loud and vociferous. The vociferous and very vocal appeals on the field can leave the bowlers and the fielders with a dry throat. Thus it is not surprising that the appeals are sponsored by Halls the brand from Cadbury India. The best model for Halls cricket appeals?

None another than Shaun Pollack the ex-captain of South Africa. Shaun Pollack unarguably is the best appealer in the cricket world.

Colgate – Talk to me: One campaign that caught the attention was the Colgate Talk to me. As soon as any one talks - Talk to me appears on the Television screen. The talkers can be the umpires, the fielders, the batsman any one bit the plug was unmistakable. If anyone talks on the cricket field we were immediately reminded of Colgate the king of good teeth and fresh breath.