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January 04, 2025

Axis Max Life Insurance campaign - sheer bad luck or bad timing!!




Sometimes, ads pop up at the wrong time. Axis Bank came out with a new campaign, Double Bhorosa, highlighting the point that Max Life has become Axis Max Life. The endorsers are Rohit Sharma and his ever-bubbly wife, Ritika. 

The assumption is that they make a great team. The campaign wants to promote the concept of "double bhorosa," how Rohit and Ritika Would provide double bhorosa for their two children. 

Creative and cute, but a doubt creeps into my mind about the timing!!!  Both the so-called Bhorosa guys in the Indian team, Rohit and Virat are not doing well. In fact, Rohit is not even playing and the ad is doing rounds! Bad timing, Axis Max Life Insurance!!.

4 comments:

  1. Axis Bank's 'Double Bhorosa' campaign is clever, but ironically, the two pillars of Indian cricket, Rohit and Virat, seem to be running low on bhorosa themselves. Great concept, unfortunate timing.

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  2. The advertisement of Rohit and his wife is very good one. The timing of the advertisement May actually turn out to be a good one. Last two days Rohit speaking to the journalists exhornates him. Cricket as in Life is a great leveler. The ups and downs is mercurial. So it may actually be a good timing.

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